Features
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AIME hires Graeber as marketing director
Marketplace Events’ Motorcycle Group on Monday announced the hiring of Kerry Graeber as marketing director for the inaugural American International…
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EagleRider turns 20
McIntyre ‘bullish’ on future of motorcycle tourism When EagleRider celebrates its 20th anniversary on July 21 in Los Angeles, Chris…
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Sales of ‘introductory’ PWC off to promising start
Q1 industry unit sales rise by 20%, sources say Given the general malaise that has gripped the PWC industry in…
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Digital Down Low
Glenn Hancock, president/CIO, nizeX, Inc. Email marketing Email marketing has its place in business but for a very limited target…
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BRP transfer shifts PWC production to Mexico
BRP is adapting its strategy to its growth plan by reorganizing part of its operations. Starting in 2013, the company…
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Dealer Spike grows its industry presence
Marketing, advertising solution gains traction, especially with Harley dealers Four years ago, Dealer Spike was a fledgling company, seeking to…
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PSB 123s: How to use video to sell
1. Use adequate lighting and microphones. “If you are filming someone presenting indoors, be sure to use adequate lighting and…
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Ducati posts record retail sales in May
Ducati North America reported retail sales growth of 49 percent in the month of May, the best month in company…
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Arctic Cat net earnings rise
Arctic Cat Inc. in May reported net earnings for the fiscal year ended March 31 rose 130 percent to $29.9…
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Husqvarna reports jump in Q1 sales
April deliveries follow suit with sizable increase Husqvarna has started off 2012 with a bang. In the first quarter, the…
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nizeX’s growth surges with new digs, CRM
Software firm looks to expand to other markets nizeX, Inc. is on the move. Just two years after transferring its…
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Twitter’s benefits continue to rise
Proper management can drive additional customers MaxOpp Marketing creates digital inbound marketing for dealerships. Among the most surprising success stories…
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Pinterest reaches new customers using photos
It seems a lot of people are “pinning” lately. No, they’re not pinning the hem of their riding pants, or…
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Service shop turns to tech rental space
Facebook, Google help new business attract customers Addiction Motors’ first Facebook posts were mysterious. “There are rumblings of a new…
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Suzuki introduces 2013 KingQuad lineup
American Suzuki in May introduced its full line of 2013 KingQuad utility ATV models, including an all-new True Timber XD3…
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Oil boom greases business for Minot, N.D., dealer
Pure Honda store up 11% after record sales in 2011 Jeremy Berg is the first to admit that the stars…
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Metric bike exports continue rise in April
Exports from half of Japan’s Big Four increased in April 2012, with Honda seeing an increase of 38 percent and…
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Honda’s 2013 lineup includes new CRF450R
Honda announced several additions to its 2013 model-year lineup, including several all-new Hondas to go along with the return of…
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Importer looks to take stigma out of Chinese scooters
Bintelli builds dealer network as scooters begin shipping in July Justin Jackrel has heard all the complaints about Chinese scooters,…
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Suzuki makes wholesale gains; Honda’s Q4 strong
Suzuki Motor Corp. reported that its motorcycle business (motorcycles, scooters and ATVs) saw sales decrease 1.1 percent by ¥2.9 billion…
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