If history repeats itself, then what can be learned from prior recessions? Studies have shown businesses that increased or maintained advertising, development and growth initiatives during a recession do significantly ...
Read More »Blogs
The critical issue of marketing in today’s environment
To use an expression from a colleague of mine, do you mind if I borrow your brain? I'm in the midst of forming a panel for our upcoming Powersports Business ...
Read More »How to keep key employees without raising their salary
In the current difficult economic environment, equity incentives may offer a way to retain and encourage valuable key employees without additional expense. Such incentives can take an almost infinite variety ...
Read More »A group with cash & looking to buy
Despite April's overall U.S. retail sales being down about 9 percent compared to the year-ago period, there's a group with a decent amount of money burning holes in their pockets: ...
Read More »Motorcycle market share rumblings
As first-quarter earning statements have trickled out over the past several weeks, one thing has certainly become evident: There are some huge market share rumblings going on. Certainly that appears ...
Read More »Jack of all social networking sites, master of none
Last month Facebook surpassed 200 million users - that's more than half of our country's population. With social networking sites exploding faster than their creators can keep up with them, ...
Read More »Lack of information on a key small business statistic
Polaris Industries recently said it expects to lose less than 5 percent of its dealers this year as a result of the economic downturn. It was really the first official ...
Read More »A guarantee for success
If I take in all the news that surrounds us on a daily basis, from the Internet, television, magazines, etc., the last word that comes to my mind is confidence. Oddly, ...
Read More »Expanding your marketing campaign
Did you know that NASCAR fans are 82 percent more likely to buy a motorcycle than a person who's not an auto racing fan? Did you know the No. 1 ...
Read More »Recession proof your dealership
Most dealer principals are in the motorcycle business because they're passionate about motorcycles, not because they love to compile and analyze financial data. While being an enthusiast is certainly an ...
Read More »