A very small percentage of people in America own motorcycles, and this demands some thought on how to find and target those that do ride in your local market area. ...
Read More »Author Archives: Tory Hornsby - General Manager Dealership University
An educated guess, or a history of success?
Who are you marketing to? The answer to this question shapes your entire campaign, yet is overlooked too often. Of course, most dealers would say the logical answer of “I’m ...
Read More »The critical components of every successful marketing campaign
There’s a recipe for success when it comes to planning and creating a successful marketing campaign. In fact, there are four critical components to every marketing initiative: No. 1 is ...
Read More »Direct Response vs. Image Enhancing Advertising
We’re in a new era and a new economy. As I’ve previously written, the industrial age is behind us and the information age is here. We’re also in a place ...
Read More »Online vs. offline advertising
It’s no secret that effectively choosing your advertising methods is much more complex now that we’ve entered the Information Age. Should you focus on offline advertising, or should you turn ...
Read More »Focus on running effective, lead-generating advertising
A phrase commonly heard at Dealership University is “recession-proof your dealership.” While that sounds great, I believe many dealers hear that phrase and overwhelmingly think.” In this economy, I don’t ...
Read More »Recession proof your dealership
Most dealer principals are in the motorcycle business because they’re passionate about motorcycles, not because they love to compile and analyze financial data. While being an enthusiast is certainly an ...
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