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Opportunity to be in PSB’s annual Market Data Book
To be included in the 2010 Market Data Book, the year-round resource for companies throughout the powersports industry, please see…
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An unforgettable story
National Best New Dealer, National Best Exclusive Dealer, National Best Marketing and Northwest Dealer of the Year were just some…
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An inexpensive way to attract consumers
A dealership in Appleton, Wis., was approached by the state’s Department of Natural Resources (DNR) about an easy, inexpensive way…
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Your No. 1 marketing source
The National Retail Federation just released a 176-page document outlining how retailers can leverage mobile technology. However, it also pointed…
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Opening the floor for conversation
Joining the 500 million other Facebook users, Powersports Business has created its own page. This Facebook page is NOT another…
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Stupid or brilliant: Part II
While I can see some college kids thinking this would be the best money they ever spent, I can’t see…
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Spell out your company’s competitive edge online
It’s likely you’ve been asked, “What makes your company different than your competition?” Hopefully you’ve asked yourself that question and…
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Tapping into an increasingly competitive UTV market
You’d never guess UTV sales were believed to be down last year from the number of upgrades and additions this…
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Dealer Internet FAQ
While we at Powersports Business knew the desire for Web knowledge was high, we were blown away by just how…
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What do you think about Polaris’ manufacturing realignment?
If you haven’t already heard, Polaris has decided to create a new facility in Mexico, which will eventually lead to…
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Enough is enough
The latest challenge the motorcycle industry faces is the possibility of mandatory anti-lock brake (ABS) regulations. An independent, nonprofit insurance…
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New way of viewing the Internet
To say that smartphones, especially iPhones and Androids, are increasing in sales faster than other cell phone devices is a…
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What brand ranked No. 1 in annual retail sales practice survey?
If you examined how well sale staffs sold each particular motorcycle brand in a dealership, which brand would come out…
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Your customers need a tap on the shoulder
Think of your favorite Web sites…. In your spare time, which of those do you type in your browser and…
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The essentials of women’s apparel
I’ve heard dealers say time and again they’re unsure of what to carry for women’s clothing because women are so…
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Your Web/E-commerce questions answered
On Saturday Night Live last weekend an “anchorman” said the iPad was just another thing people were buying so they…
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A counter-capitalist mentality?
In Economics 101, I learned when demand increases, price increases. I also learned when demand decreases, so does supply, which…
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Hooking the next walk-in customer
Why does a consumer care about you or your dealership? In truth, he or she doesn’t — at least not…
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Harsh jabs for Obama
INDIANAPOLIS — President Obama received some harsh jabs from the U.S. Chamber of Commerce’s chief economist during the Motorcycle Industry…
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