Tapping into an increasingly competitive UTV market

Karin GelschusYou’d never guess UTV sales were believed to be down last year from the number of upgrades and additions this year in both areas of the side-by-side market – utility and sport.

Among them was BRP unveiling its first UTV models, the Commander 1000 and 800. BRP is holding nothing back as the Commander 1000 became the highest output mass-produced UTV on the market. The units hold true to BRP’s sporty side with its tilt wheel, quick-attach side nets, passenger grab bar, dual cup holders and high-end gauges. Also new to the sport family is Polaris’ RZR 4, the industry’s first four-seat sport UTV, as well as Yamaha’s White Armor Sport Edition new to its renowned Rhino line.

On the utility side, Arctic Cat said it plans to go “toe-to-toe with our performance utility competitors” with the new Prowler HDX (EPS).

As the battle of the brands duke it out, where are the majority of your UTV sales coming? More utility or sport side? Lower displacement or higher displacement?

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