Karin Gelschus
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An unforgettable story
National Best New Dealer, National Best Exclusive Dealer, National Best Marketing and Northwest Dealer of the Year were just some…
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An inexpensive way to attract consumers
A dealership in Appleton, Wis., was approached by the state’s Department of Natural Resources (DNR) about an easy, inexpensive way…
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Your No. 1 marketing source
The National Retail Federation just released a 176-page document outlining how retailers can leverage mobile technology. However, it also pointed…
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Opening the floor for conversation
Joining the 500 million other Facebook users, Powersports Business has created its own page. This Facebook page is NOT another…
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Stupid or brilliant: Part II
While I can see some college kids thinking this would be the best money they ever spent, I can’t see…
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Spell out your company’s competitive edge online
It’s likely you’ve been asked, “What makes your company different than your competition?” Hopefully you’ve asked yourself that question and…
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Tapping into an increasingly competitive UTV market
You’d never guess UTV sales were believed to be down last year from the number of upgrades and additions this…
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Dealer Internet FAQ
While we at Powersports Business knew the desire for Web knowledge was high, we were blown away by just how…
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What do you think about Polaris’ manufacturing realignment?
If you haven’t already heard, Polaris has decided to create a new facility in Mexico, which will eventually lead to…
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Enough is enough
The latest challenge the motorcycle industry faces is the possibility of mandatory anti-lock brake (ABS) regulations. An independent, nonprofit insurance…
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New way of viewing the Internet
To say that smartphones, especially iPhones and Androids, are increasing in sales faster than other cell phone devices is a…
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