Blogs
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The anatomy of an effective job description
Good employee job descriptions can be a strategic, competitive advantage for your dealership. Bad job descriptions can cause internal turmoil…
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Closing starts with hello
First impressions make it — or break it. You won’t close a sale unless you start the conversation the right…
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Preparing for the price question
There are two things that salespeople can pretty much count on hearing from customers. They will say, “Just looking,” when…
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How are you selling F&I?
How many phone and Internet customers are you closing on protection products? Think about it. You currently know what your…
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Cause and effect: What’s in your wallet?
Take away the cause, and the effect ceases-Miguel de Cervantes Scratching your noggin staying up at night wondering why certain…
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Follow me to Sturgis
It’s my turn to write a blog for PSB, but my mind is on one thing this week — Sturgis.…
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Best merchandising helpers — Part 1
I find it’s the basics that always need to be addressed with regards to tools we need to run a…
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Why employees steal and ways to prevent it
I know you don’t want to talk about employee theft, fraud or embezzlement. It is an uncomfortable topic to discuss…
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Getting toddlers on two wheels
Ten months old. How many kids fall in love with two wheels that young? Not many, but imagine if they…
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Social media: Reaching new audiences
In February, managing editor Liz Keener wrote a blog post on encouraging younger generations to ride. It’s important for the…
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