And who at the dealership initially handles that lead? The general manager? The sales manager? A salesperson?
And what percentage of your online leads are converted to phone conversations? Half? Less than a third?
These crucial lead management questions and others are being examined as part of a Powersports Business dealer survey. The survey’s findings will be unveiled exclusively in an upcoming Webinar that will be free to dealers and the industry-at-large. The Webinar is scheduled for Aug. 4 at 1 p.m. Central Time.