From the Editors
Crucial issues that impact new unit sales
What percentage of your dealership’s Web leads are answered within 24 hours?
And who at the dealership initially handles that lead? The general manager? The sales manager? A salesperson?
And what percentage of your online leads are converted to phone conversations? Half? Less than a third?
These crucial lead management questions and others are being examined as part of a Powersports Business dealer survey. The survey’s findings will be unveiled exclusively in an upcoming Webinar that will be free to dealers and the industry-at-large. The Webinar is scheduled for Aug. 4 at 1 p.m. Central Time.
We have 3 dedicated e-salespeople now an sold more vehicles outside our 5 county (shrinking) PMA last month for the fist time ever. 90% of leads during business hours are responded to within 2hours in our store.