Advertising Age recently reported on an academic study that looked at people’s reaction to obtrusive and targeted online advertising — in layman’s terms, ads that are really in your face and the ads that match a site’s content.

We take your input seriously — no matter what form it’s delivered in – and we frequently use it to make decisions about the products and services we offer you, from our magazine and e-newsletters to our Web site, white papers, social media, events and custom publications.

A good first step to improving your Web site is tracking the activity on the site you currently have.