From the Editors

A sickening statistic

I was appalled when I saw the results from J.D. Power and Associates’ latest bike buyer survey of about 8,000 new bike buyers – the largest survey of its kind. ...

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The new bike buyer quiz

How well do you know your motorcycle buyer? Take this quick test and find out. A sport bike consumer walks in to the dealership. What, on average, is the No. ...

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Word of mouth on steroids

Many dealers say word of mouth is their best form of advertising, and social networking sites have heightened that form. While just consistently using social networking sites alone can boost ...

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