I was appalled when I saw the results from J.D. Power and Associates’ latest bike buyer survey of about 8,000 new bike buyers – the largest survey of its kind. ...

How well do you know your motorcycle buyer? Take this quick test and find out. A sport bike consumer walks in to the dealership. What, on average, is the No. ...

Test time. Put down the eggnog for a moment and see if you can answer these. In fact, let’s do this. Since most of us are already mentally in the ...

In the current era of “do more with less,” this idea holds plenty of promise. Take a small stipend from each new unit sale and place it in a “customer ...

There’s always been a rub against the industry that we as a whole are too seasonal-focused and not enough holiday-focused. That we let the “Black Fridays” and other parts inventory-reducing ...

Many dealers say word of mouth is their best form of advertising, and social networking sites have heightened that form. While just consistently using social networking sites alone can boost ...

It’s more a slow ascending hill than a dramatic climb, but the improved retail performance continues for the industry, even in October, according to dealer data provided to us from ...

It’s a pretty rare time when something pushed as a win for the environment doesn’t actually translate into a loss for the small business owner. However, a new law that ...

Did you hear that roar coming from Cupertino, Calif., earlier this week? That’s the headquarters of Ducati North America, where it’s likely officials did more just a little celebrating after ...

In a time when customers seem to be few and far between, there’s no question customer service needs to be at its best to maintain existing healthy relationships and form ...