From the Editors

If you’re trying to move noncurrent major unit inventory, do you discount it, or add value to it? Of course, you can try both, but what’s really going to move ...

The phrase “flat is the new up” was commonly used to describe industry sales in 2009. Unfortunately for the motorcycle industry, no manufacturer hit the “new up” when it came ...

Here’s a crazy thing to think about: Currently, there is no difference between the retailing of illegal drugs and youth-designed ATVs and motorcycles. They’re both illegal to sell. Of course, ...

I was appalled when I saw the results from J.D. Power and Associates’ latest bike buyer survey of about 8,000 new bike buyers – the largest survey of its kind. ...

How well do you know your motorcycle buyer? Take this quick test and find out. A sport bike consumer walks in to the dealership. What, on average, is the No. ...

Test time. Put down the eggnog for a moment and see if you can answer these. In fact, let’s do this. Since most of us are already mentally in the ...

In the current era of “do more with less,” this idea holds plenty of promise. Take a small stipend from each new unit sale and place it in a “customer ...

There’s always been a rub against the industry that we as a whole are too seasonal-focused and not enough holiday-focused. That we let the “Black Fridays” and other parts inventory-reducing ...

Many dealers say word of mouth is their best form of advertising, and social networking sites have heightened that form. While just consistently using social networking sites alone can boost ...

It’s more a slow ascending hill than a dramatic climb, but the improved retail performance continues for the industry, even in October, according to dealer data provided to us from ...