Powersports Business Inspiring Success Through Market Intelligence
How well do you know your motorcycle buyer? Take this quick test and find out. A sport bike consumer walks in to the dealership. What, on average, is the No. 1 reason why they will select a certain brand of bike?
Would it be:
1) Brand image;
2) Reputation for durability/reliability;
3) Reputation for performance
4) Past experience with the brand.
How about the touring rider? What would be their No. 1 reason why they select a particular model?
Would it be:
1) Style/design
2) Performance/handling
3) Comfort
4) Brand name
Give me your answers down below and then I’ll tell you if you’re right. Name the No. 1 choice, get a passing grade. Name the top two choices of each category and find me at the V-Twin Expo in Cincinnati to claim your prize.
By the way, our answers come courtesy the 2009 J.D. Power and Associates’ annual Motorcycle Competitive Information Study. We’ll have much more information on this study in the upcoming edition of Powersports Business.
sport bike #3
tour bike #2
QUESTION #1)
A) 1
B) 3
QUESTION #2
A) 3
B) 1
#4 for both questions.
Mark Sheffield
1)
4)
brand image
brand name
Sport bike rider - answer: 3.
Touring rider - I say answer: 3.
My father says- answer:1.
No one has guessed the top two choices for each question quite yet. So let's give you all a little more time. Oh, and Jodi, tell your father that older doesn't always mean wiser. (You're right!)
top 2 answers:
Sportbike 1, 2
Touring 2, 1
As promised, here are the answers courtesy the J.D. Power and Associates study:
The No. 1 reason a sport bike consumer will select a certain brand is (3) reputation for performance; followed by (2) reputation for durability/reliability.
For the touring crowd, the No. 1 reason why they select a particular model is (3) comfort followed closely by (1) style/design.
Happy New Years!