Bobcat taps NFL running back Raheem Mostert for new landscaping campaign

During his 10-year NFL career, Las Vegas Raiders running back Raheem Mostert has proven he has what it takes to compete at the highest level on the football field; now he’s taking his on-grass performance to a different field, collaborating with Bobcat to promote its latest ZT7000 zero-turn mower. 

“Landscaping was my first job growing up, so that makes this partnership genuine to me,” Mostert says. “I remember seeing on job sites how much of a difference the right equipment could make. Whether it’s on the football field or on a worksite, performance matters — and Bobcat’s commitment to performance is what makes them the best in the business.”

The collaboration with Mostert aims to showcase that the ZT7000 has the speed, power, and quick-turn precision of an NFL running back.

The match-up marks a natural collision of sports culture and high-performance equipment. Bobcat says the campaign is meant to highlight the shared attributes required to be successful on the football field and the work field: relentless power, exact precision and unmatched toughness. For Mostert, getting back on a Bobcat machine was a full-circle moment that goes beyond a traditional endorsement.

“Partnering with a powerhouse athlete like Raheem, who has a genuine history with our brand, feels like landing the number one overall pick,” says Laura Ness Owens, chief marketing officer for Bobcat Company. “This campaign is about the shared spirit of toughness and high performance that defines both elite athletes and our equipment.”

The new campaign, created by Paramount Media Labs, Paramount Advertising’s full-service branded content studio, will run August through December 2026 across CBS Sports and Bobcat’s digital and social platforms.