From the Editors
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Key Harley dealer metrics highlighted in survey
Harley-Davidson is heading into its annual summer dealer show with some positives in the marketplace — improved used prices and…
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The right approach to a bad situation
On the issue of women and their increasingly importance to the industry, Harley-Davidson dealer principal Clark Vitulli discussed his approach…
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An inexpensive way to attract consumers
A dealership in Appleton, Wis., was approached by the state’s Department of Natural Resources (DNR) about an easy, inexpensive way…
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Your No. 1 marketing source
The National Retail Federation just released a 176-page document outlining how retailers can leverage mobile technology. However, it also pointed…
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People don’t like ads that make them feel watched
Advertising Age recently reported on an academic study that looked at people’s reaction to obtrusive and targeted online advertising —…
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An increase in major unit sales? Could it be happening?
An increase in unit sales for your dealership: It is possible, even in today’s economy. In fact, Powersports Business has…
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Opening the floor for conversation
Joining the 500 million other Facebook users, Powersports Business has created its own page. This Facebook page is NOT another…
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Identifying key preowned sales benchmarks
How is the retail picture in my showroom different from my region or the nation at-large? That common and incredibly…
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Stupid or brilliant: Part II
While I can see some college kids thinking this would be the best money they ever spent, I can’t see…
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Spell out your company’s competitive edge online
It’s likely you’ve been asked, “What makes your company different than your competition?” Hopefully you’ve asked yourself that question and…
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