Powersports Business contributor Mark J. Sheffield, a former dealer principal who now steers dealership owners in the right direction as a 20-Group facilitator for Spader Business Management, provides dealers with ...
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Without factory support, can anyone fix our service departments?
Powersports Business contributor Mark J. Sheffield, a former dealer principal who now steers dealership owners in the right direction as a 20 Group facilitator for Spader Business Management, provides dealers ...
Read More »Fraud prevention — it starts with you!
Powersports Business contributor Mark J. Sheffield, a former dealer principal who now steers dealership owners in the right direction as a 20 Group facilitator for Spader Business Management, provides dealers ...
Read More »Warning: Today, 4 out of 5 kindergarteners can’t ride a bicycle
By Fran O’Hagan, Contributing writer Ryan McFarland, the founder of Strider kids bicycles, told his motorcycle industry audience at the Orange County IMS Outdoors event that today only one in ...
Read More »When inventory is low, drive sales through pre-orders
By Ezequiel Arredondo, Contributing writer An empty sales floor requires some creative planning in order to drive sales revenue. If you’re experiencing an inventory slump, this is a grand opportunity ...
Read More »Best practices to grow your Facebook leads
By Ezequiel Arredondo, Contributing writer Facebook is one of your greatest opportunities to grow your online leads. But with such heavy site traffic, how do you make sure your dealership ...
Read More »Micro-moments: Your dealership’s greatest ally
By Ezequiel Arredondo, Contributing writer We all have those impulses to stop what we’re doing and grab our phone to send a text, check an email or scroll online. With ...
Read More »Turn your website into a selling powerhouse
To better understand how dealers utilize their websites, Dealer Spike conducted a national survey this past year and received the following statistics: Nearly 22% update their website to feature current ...
Read More »Why dealerships should advertise online year-round, not just when inventory is in stock
Powersports Business has turned to Ezequiel Arredondo, VP of Operations at Dealer Spike, to inform dealers as to why they should advertise year-round, not just when inventory is in stock. ...
Read More »Which digital communication channels are crucial to your customer service?
Powersports Business has turned to Pete Batten, chief product officer at Dealer Spike, to provide insight on the communication channels that your dealership should be using to reach customers. By ...
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