BY LAUREN LABUNSKY In today’s world, nearly everyone walks around with a smartphone day to day. In most cases, these devices make it possible to track the user’s location using ...

BY LAUREN LABUNSKY We often call dealership websites their “online showroom,” because in today’s digital-first world that is really what they are. Prospective customers are more likely to visit your ...

BY FORREST FLINN Everyone today is using the word "toxic" in their personal and professional lives, but what does the word mean and how does it affect dealership life?  Toxic employees ...

BY FORREST FLINN Cash in your dealership should be considered one of the most important assets that you have, and yet cash is one of the most elusive ones to wrestle ...

BY LAUREN LABUNSKY While Google is not the only search engine that exists – and there are certainly other search engines that are important to optimize for and advertise on ...

BY ERIC MCMULLEN Consumers have more distractions and less time to consume your content than ever before. Video is a great way to get in front of this because it ...

BY FORREST FLINN Today, as of this writing, ten states have enacted recreational marijuana use laws with more to come.  Also, thirty-three states plus the District of Columbia permit the medical ...

BY LAUREN LABUNSKY As the world’s most popular social media platform, Facebook presents a huge opportunity to reach targeted customers who have demonstrated a likely interest in the units you ...

BY ERIC MCMULLEN Video is the most effective way to get in front of your customers right now. This shouldn’t come as a surprise, but if you aren’t doing it ...

BY LAUREN LABUNSKY For years, statistics have shown that people are shifting from desktop computers to mobile devices when accessing the Internet. The increased use of mobile devices has only ...