There’s a new, interesting tease of data concerning North America market share for the four-wheel side of the market. I say “tease” because it’s not complete information, and it’s partly ...

ORLANDO, Fla. — Usually it’s the new bike model that gets unveiled at the dealer meeting. You know, where the black covering gets slipped off in dramatic fashion. But Triumph ...

It’s hard to own up to this, but here goes: In a sea of parts and accessories at the recently held Dealer Expo, the one item that really grabbed my ...

There is an intelligent, valid effort under way to promote retail sales for the industry that is falling on deaf ears.

From a dealer perspective, it’s very easy right now to get down on scooters as a viable profit center. Inventories are likely higher than what’s comfortable. Their lower cost means ...

If you’re trying to move noncurrent major unit inventory, do you discount it, or add value to it? Of course, you can try both, but what’s really going to move ...

Here’s a crazy thing to think about: Currently, there is no difference between the retailing of illegal drugs and youth-designed ATVs and motorcycles. They’re both illegal to sell. Of course, ...

How well do you know your motorcycle buyer? Take this quick test and find out. A sport bike consumer walks in to the dealership. What, on average, is the No. ...

Test time. Put down the eggnog for a moment and see if you can answer these. In fact, let’s do this. Since most of us are already mentally in the ...

In the current era of “do more with less,” this idea holds plenty of promise. Take a small stipend from each new unit sale and place it in a “customer ...