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Segway
Segway looks to inspire next generation of riders with K1 Speed partnership
The partnership makes Segway the official sponsor of K1's grand prix leagues and will put Segway go-karts at K1 Speed…
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Dealers
Sonic Powersports tops 1,100 bike sales at Sturgis
Across its five dealerships in the Black Hills, including flagship locations Black Hills Harley-Davidson and the newly opened Sturgis Harley-Davidson,…
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Motorcycle
EagleRider offers exclusive Route 66 tour to celebrate 100 years of history
EagleRider has made only 66 spots available for its exclusive 16-day tour that takes riders on a 2,210-mile, eight-state journey…
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Motorcycle
85th Sturgis Rally delivers record gains for Motorcycle Museum
The Sturgis Motorcycle Museum & Hall of Fame reported record-breaking results during the 85th Sturgis Motorcycle Rally, with increased attendance,…
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Motorcycle
U.S. Women’s Trophy Team wins third straight 6Days enduro race
This year's victory marks the sixth overall Women's World Trophy championship for the U.S. team, tying Australia — which finished…
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Dealers
Off-road market growth presents opportunity for dealers
Global Market Insights and other data predict that the U.S. off-road vehicle market is on a fast growth track, with…
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CFMOTO
CFMoto reveals 2026 model lineup with expanded distribution, and feature updates
The launch underscores CFMoto’s position as the No. 3 provider of off-road vehicles and motorcycles in the United States, supported…
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Distributors/Aftermarket
Parts, Drag add two new sales reps to their teams
Parts Unlimited brings on board Ryan Kessinger as its newest sales rep, while Drag Specialties welcomes Jack Johnson to its…
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Harley-Davidson
LiveWire launches ‘Twist & Go’ promotion, adds rider-friendly features to S2 lineup
For dealers, the combined push reflects LiveWire’s strategy to grow ridership by lowering the barrier to entry while improving the…
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Indian Motorcycles
Indian’s Demo Days already off to a fast start
Throughout September, riders can test drive Indian's 2025 lineup and help raise funds to benefit families of military and first…
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Dealers
Simply Ride voted best motorcycle dealership in Minnesota
For the third year in a row, both customers and staff continue to speak out and vote Simply Ride as…
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Dealers
Global parcel shipments to U.S. disrupted as tariff exemption ends
Effective August 29, all imported goods, including small parcels previously valued at $800 or less, will now be subject to…
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Aftermarket
Deltran celebrates 60 years of family-owned innovation
Founded in 1965 as Deltona Transformer Corp., the Florida-based company originally built power conversion electronics before pivoting to battery maintenance…
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Distributors/Aftermarket
All Balls Racing going all in at Hay Days
In addition to an expanding parts lineup, the All Balls Racing booth at this year's Hay Days will feature an…
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Dealers
MIC rallies against 50% tariffs threatening powersports industry
According to MIC, the tariffs mean that nearly every powersports vehicle with foreign-produced steel components is now subject to steep…
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Dealers
Making the most of your OEM co-op program
Co-op dollars are part of the dealer/OEM relationship, but they only become real, spendable money when dealers actually claim them.
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e-bike
Verge Motorcycles expands U.S. retail with new Los Angeles showroom
The partnership brings Verge’s high-performance electric superbikes into one of the most recognized lifestyle hubs in the motorcycle community.
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Motorcycle
MotoAmerica Stock 1000 riders to join Superbike grid in 2026
MotoAmerica has announced that the Stock 1000 class will be merged into the premier Superbike class in the 2026 championship.
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UTV
SEMA acquires ORBA to strengthen off-road and powersports advocacy
SEMA has acquired the Off-Road Business Association, a move that unifies two influential voices in the off-road and powersports industries.
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News
NMSF renews sign language interpreter grant for MSF training
The fund is intended to make motorcycle safety training classes more accessible to the deaf and hard of hearing community.
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