-
Polaris
Polaris reports share gains, rightsizes dealer inventory as tariffs weigh on 2025 results
Polaris Inc. closed a challenging 2025 with flat full-year sales, fourth-quarter retail gains and improved dealer inventory health, positioning the…
Read More » -
Indian Motorcycles
Indian pays tribute to motorcycle’s ‘golden age’ with ’40s-inspired bike
Inspired by designs from the 1940s, the 2026 Chief Vintage pays homage to the style and craftsmanship of America’s golden…
Read More » -
Dealer Consultants
Industry veteran Steve Jones, executive, dealer consultant and PSB contributor, dies at 77
Jones spent decades working closely with powersports dealers across the western United States, earning a reputation as a trusted field…
Read More » -
Arctic Cat
Arctic Cat selects Northpoint Commercial Finance as exclusive floorplan provider
Since acquiring Arctic Cat in April 2025, company leadership has emphasized strengthening dealer partnerships through improved support, service, and value-driven…
Read More » -
Features
New Year’s resolutions: Winter planning before the spring selling season hits
Commercial risk consultant Zach Materne offers ways dealers can prepare during the winter downtime before the spring selling season begins.
Read More » -
Distributors/Aftermarket
Nacho hires Fischer as new key account manager
In his new role as key account manager, Fischer will be responsible for managing strategic partnerships and driving growth across…
Read More » -
Motorcycle
Triumph announces limited Speed Twin Cafe Racer Edition
Only 800 units of the British-inspired, 1960s cafe racer model will be manufactured, and the limited edition will be based…
Read More » -
Can-Am
BRP hits 2M-vehicle milestone at its Mexico manufacturing site
The Juárez campus in Mexico features three buildings and manufacturers Can-Am's off-road range, including the Defender, Maverick, Commander, and Outlander.
Read More » -
Ducati
Ducati weathers 2025 headwinds, preps dealers for a model-heavy 2026
Despite global deliveries falling 7%, Ducati's Multistrada — in all its versions —is the best-selling model in 2025, with almost…
Read More » -
UTV
Demand spikes following Massimo’s UTV unveiling at AIMExpo
The manufacturer says the preorder demand for its Sentinel Series has increased significantly; brings affordability to the all-weather UTV segment
Read More » -
Polaris
Polaris to close Wisconsin powertrain manufacturing plant by end of 2026
Engine production for Indian Motorcycle models will be consolidated at Polaris’ Spirit Lake, Iowa, manufacturing operations, where more than 500…
Read More » -
Dealers
Legacy Power Sports & RV relocates to larger facility in Oregon
The dealership reopened Jan. 8 at its new location after owner Robert Bates purchased the five-acre property from The Other…
Read More » -
Dealers
NATDA announces finalists for Industry Excellence Awards
The North American Trailer Dealers Association's Industry Excellence Awards Banquet is taking place Feb. 17-19, at the Reno-Sparks Convention Center in…
Read More » -
Triumph
Triumph gives updates to its 660cc road-focused range
Both the Trident 660 and Tiger Sport 660 are upgraded to a 660cc triple engine, producing 94hp and 50.2 ft-lb…
Read More » -
Distributors/Aftermarket
Dunlop named official tire supplier for Harley-Davidson Bagger World Cup
Dunlop will supply all official tires and provide full trackside tire services for the championship, while also supporting the series…
Read More » -
Motorcycle
E-motorcycle manufacturer Land Moto goes off-road with electric ADV
Land Moto's new off-road capable e-motorcycle weighs 240 pounds, has a possible range of up to 120 miles, and is…
Read More » -
Motorcycle
AMA elects Tom Umphress as new board chairman
Tom Umphress has served on the AMA board of directors since 2021. His appointment to board chair moves former chairman…
Read More » -
Dealers
Changes to your dealership’s AOR can have big consequences
Attorney Hilary Holmes Rheaume explains how changes to a dealership's area of responsibility can completely reshape the competitive landscape.
Read More » -
Motorcycle
AMA Hall of Fame honoree Steve Wise dies at 68
Considered one of the most multitalented riders ever, Wise is the only racer ever to win AMA motocross, AMA Supercross…
Read More » -
Distributors/Aftermarket
Klock Werks adds Fergen to lead magnetic phone mounts brand
Chad Fergen will lead Klock Werks magnetic phone mounts brand IOmounts. His experience spans production, product development, and business growth.
Read More »