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Best Practices
Marketing Without a Big Budget
For independent retailers, marketing often feels like a high-stakes poker game where everyone else has a bigger stack of chips.…
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CFMOTO
Horsepower Financial, CFMOTO launch nationwide ORV leasing program
Horsepower Financial Services and CFMOTO have expanded their partnership to introduce a national leasing program for off-road vehicles (ORVs), a…
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Ski-Doo
Ski‑Doo pushes 2‑stroke performance envelope with new Rotax engine
With more horsepower and refined throttle control, the new powerplant helps bridge the gap between traditional 600‑class sleds and larger,…
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Kawasaki
Kawasaki rolls out 2027 MULE 4000/4010 lineup with work-ready versatility
The latest MULE family includes both two-passenger models and the brand’s Trans Cab-equipped units, giving dealers a broad range of…
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Dealers
New report shows top dealers generate 4.5x more leads, turn inventory faster
A new industry report from Dealer Spike highlights a widening performance gap between top-performing dealerships and the rest of the…
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Finance and Insurance
Octane, Suzuki expand partnership to offer full-spectrum financing for prime customers
Under the new agreement, Suzuki dealers can offer financing across the full credit spectrum, from subprime to prime, through a…
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Motorcycle
Honda expands Ride Red Demo Days program, set to hit 50 dealerships
The program is a collaboration between Honda Powersports and its dealer network, and will take place throughout the year, stopping…
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Motorcycle
Ducati’s ultra-lightweight, limited-edition, six-figure superbike already sold out
Starting at $165,000, Ducati released a total of 600 Superleggera V4, a MotoGP-inspired superbike that the company says is the…
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Motorcycle
MIC board re-elects Brooks as Chair, announces 2026 leadership slate
Joining Brooks in the officer slate are John Hinz, who will continue as Vice Chair, and Zach Parham, who was…
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Personal Watercraft
Ad agency develops new boating safety campaign for Water Sports Foundation
The WSF received funding last October to support six recreational boating safety outreach projects.
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UTV
EagleRider launches two-day Yamaha UTV Mojave desert tour for 2026
The Mojave Desert tour represents the latest effort by the company to broaden its experiential offerings and tap into increasing…
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Yamaha
Yamaha Outdoor Access Initiative surpasses $1M in 2025 grants
The fourth quarter 2025 awards nearly reached $250,000 for trail system restoration efforts, bridge projects, stewardship efforts, and youth riding…
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Polaris
Polaris gets UTV Overall win at San Felipe 250, RZR Pro R Factory sweeps podium
The RZR platform continues to shine on the off-road UTV race scene, securing another victory, this time at the San…
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Husqvarna
Bajaj Mobility reports strong second-half, sees 60% retail sales growth
The KTM parent reported a successful 2025 second half, earning $680 million in net profit, $1.15 billion in revenue, and…
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Honda
Honda’s e-motorcycle takes home gold at iF Design Awards
Part of Honda's "Fun" category, the WN7 electric motorcycle is the manufacturer's first time winning top honors at the prestigious…
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BRP
BRP tops Q4 expectations as strong retail, new products drive momentum into FY27
North American retail sales rose 12% in the quarter, with gains led by snowmobiles — aided by improved snow conditions…
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Features
Dealer Inventory Coverage explained
Commercial property and casualty risk consultant Zach Materne walks dealers through Dealer Inventory Coverage and how to protect your powersports…
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UTV
ORBA relaunches with expanded advocacy strategy, new leadership and industry tools
The relaunch comes at a time when access to public lands remains a critical issue for the powersports industry, making…
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Motorcycle
USA claims first-ever FIM Oceania Women’s Motocross Cup victory
The decisive victory underscores the growing strength of women’s motocross in the United States and highlights the effectiveness of the…
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Service Providers
MV Agusta announces global partnership with DHL Supply Chain
MV Agusta Motors says this is a strategic partnership, one that will provide higher excellence in spare parts and accessories…
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