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Motorcycle
Ohio off-road advocate earns national honor for trail leadership
Ohio off-road advocate Matt Bucher has been named State Partner of the Year by the NOHVCC, recognizing his fast-rising impact…
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Distributors/Aftermarket
Dainese donates one-off Rossi birthday gear to UNICEF auction
The kit includes a custom-fit Dainese Demone GP D-air 3x kangaroo suit and AGV Pista GP RR helmet, finished in…
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Piaggio
Piaggio Group rolls out 2026 models and milestone editions
Piaggio's 2026 lineup is a mix of new models, special editions and cosmetic updates, providing dealers with multiple ways to…
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Yamaha
Yamaha switches from inline-four to V4 engine ahead of 2026 MotoGP season
The inline-four has powered Yamaha racing to several successes in MotoGP, including eight riders' titles, seven team titles, and five…
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Distributors/Aftermarket
Parts Unlimited names new sales rep for South-Central region
Parts Unlimited continues to retool its nationwide sales force with the appointment of David Hosford as its new South-Central region…
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Snowmobile
‘Snowmobile Capital of the World’ hopes for snow as it prepares for winter
Eagle River, Wisconsin, will keep its fingers crossed for a snowy winter season, as businesses rely heavily on snowmobile traffic…
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Service Providers
NATDA, Bob Clements International team up to bring Dealer Boot Camp to Reno
Throughout the Boot Camp, five scheduled breaks will give dealership teams time to explore exhibitors on the Expo floor and…
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Motorcycle
SSR Motorsports taps Scot Harden as VP of sales and marketing
Harden is widely known across the industry, bringing more than 40 years of experience in brand building, product development, dealer…
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Indian Motorcycles
Indian, Vance & Hines team up for multi-year KOTB factory effort
The partnership with Vance & Hines Motorsports puts the famed aftermarket powerhouse in charge of the brand’s MotoAmerica King of…
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UTV
Massimo receives influx of unit orders heading into the holidays
A series of holiday sales promotions — plus the launch of its 2026 vehicle lineup — helped deliver Massimo a…
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Distributors/Aftermarket
LeMans to acquire Sullivans Inc., expanding distribution strength in the Northeast
LeMans says bringing Sullivans into the fold will strengthen its position as the most comprehensive distribution partner for U.S. dealers.
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Electric
Verge reveals next-gen TS Pro with lighter donut motor, more range and U.S. market upgrades
The new TS Pro is now available for reservation on Verge’s website and at its U.S. showrooms, with test rides…
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Dealers
Massimo strengthens dealer channel with appointment of new VP
In his new role as VP of dealer development, Ron Luttrell will lead Massimo's dealer network expansion, onboarding, and performance…
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Dealers
Four more suspects indicted in Filer’s PowerSports 2023 burglary
Macedon Police told WayneTimes.com the suspects used a truck to ram the dealership’s exterior, forcing entry before stealing multiple bikes…
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Motorcycle
Ricky Carmichael inducted into the Florida Sports Hall of Fame
During his 12-year professional racing career, Carmichael totaled 161 victories and 16 championships across Supercross and Motocross competitions.
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Dealers
Ducati New York named 2025 Dealer of the Year for North and South America
Ducati says it recognized Ducati New York for upholding its highest global showroom standards and demonstrating outstanding client relationship management.
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Motorcycle
Comoto wraps 2025 Moto Intro program, advancing rider growth across key markets
In partnership with the Motorcycle Industry Council’s Ride With Us initiative, the program introduced 360 first-time participants to motorcycling across…
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Dealers
AIMExpo adds education sessions, more OEM exhibits to the 2026 slate
Garage Composites will hold four dealer education sessions at the annual trade show; Beta Motorcycles will exhibit its full model…
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Aftermarket
Parts Unlimited names Brooks Laisi as new Northeast sales representative
In his new role as sales representative with Parts Unlimited, Laisi will represent central Connecticut, Rhode Island, and Massachusetts.
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Triumph
Triumph adds Alpine and Desert Special Editions to 2026 Tiger lineup
Triumph is expanding its adventure lineup for 2026 with new Alpine and Desert Special Editions, adding fresh styling and useful…
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