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Harley-Davidson scores its largest-ever trademark win

Harley-Davidson has secured a company-record $19.2 million in statutory damages in a trademark clash with t-shirt designer SunFrog, according to a report from the World Intellectual Property review.

Last May, Harley-Davidson accused SunFrog of selling counterfeit merchandise such as  shirts, leggings and mugs. Michigan-based SunFrog operates a platform which designs and sells print-on-demand clothing products to consumers, who are invited to upload designs onto the website.

According to the claim, the online platform had infringed Harley-Davidson’s ‘Bar & Shield Logo’, ‘Willie G. Skull Logo’ and ‘Number 1 Logo’ trademarks, and Harley-Davidson’s copyright in the ‘Willie G. Skull Logo’.

SunFrog was also accused of facilitating the advertisement and promotion of the products on social media sites by providing its sellers with sales-tracking tools and offering tutorials for social media marketing.

To read the full report, click here.

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