Honda launched a five-video series intended to drive excitement surrounding the fall global reveal of a 2018 motorcycle model. The first video closes with the #WhatLiesBeyond hashtag and the date 10.24.17, which is when the new model will be revealed.
The initial episode, which went live last week on Honda’s powersports website and social-media channels, explores the motivation behind riders exploring unknown roads and seeking out new experiences aboard their motorcycles. It features inspiring action and lifestyle footage of a disparate collection of Honda models, while a voiceover concludes, “We know home, but what we don’t know is what lies beyond.”
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