Social Media

QR Codes: Effective marketing tool or just another gimmick?

November 15, 2011

Recently, I’ve seen a noticeable increase in the adoption of QR code marketing. QR codes are appearing on just about anything now, from yard signs to business cards. Whenever I have the opportunity, I scan QR codes just to see how marketers are using them. Oftentimes I am presented with a general link... Read more »

It’s already September. Have you started your holiday planning?

September 12, 2011

We’ve barely bid a fond farewell to summer and already it’s time to start welcoming in the holiday season. To provide you with a jumpstart on your planning, we’ve included these suggestions to help you boost your holiday sales. Consider a holiday look for the home page of your website. You can... Read more »

Be successful with e-commerce

August 9, 2011

Many dealerships offer their customers the added convenience of online shopping for parts and accessories. With so many sites offering the same products, it can be a challenge for a dealership to find success in the e-commerce arena. An e-commerce store cannot be managed with the Field of Dreams philosophy... Read more »

Have you made the social shift?

May 10, 2011

Over the past few years, the traditional method of sending your message out to the masses has seen a steady shift toward a new inbound approach of social engagement and relationship building for marketing a business or product. Where Facebook was once a place for college students to gather, it has now... Read more »

Internet business is no longer incremental business

April 1, 2011

In the auto industry, we recently learned that industry-wide 36 percent of customer inquiries over the Internet remain unanswered after 24 hours. Granted, that is a car business figure, but when we measured the same figure for the motorcycle industry back in 2008, we found that the motorcycle industry... Read more »

Six steps to online video success

March 15, 2011

The popularity of online video viewing continues to grow. This year, more than 68 percent of U.S. Internet users will be watching online video at least once a month. (Source: eMarketer, February 2011) If you aren’t offering video content to your website visitors, now is the time to start. Dealerships... Read more »

Six key website analytics you should be aware of

January 14, 2011

Monitoring your website’s analytics and knowing how to use the data provided is key for the optimum performance of your website. Your site’s web analytics software can provide you with a wealth of data pertaining to visitor traffic and behavior on your website. Understanding what your statistics... Read more »

Guiding the customer while they’re in research mode

December 10, 2010

Are you fully utilizing the online tools available to you for selling inventory? Ninety-four percent of consumers will conduct research online before making a purchase (Source:, 2010). Providing your visitors with a positive online experience will help you make the sale. Promote the inventory... Read more »

Internet inquiries: Respond by e-mail or telephone?

November 10, 2010

More than 80 percent of today’s motorcycle shoppers visit a Web site before visiting a dealership, so we shouldn’t be surprised as more and more shoppers’ first contact with a dealership is by Internet/e-mail too. Successful dealerships have a defined process in place to handle Internet/e-mail... Read more »

A major consideration for the holiday retailer

November 5, 2010

Those of you in holiday preparation mode, a reminder to not forget about your online shopper. Cyber Monday, a relatively new concept to so many of us in the industry, is not some cult happening known to just a few pockets of Web browsers. The online shopping event, which follows the traditional Black... Read more »

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