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BMW Motorrad USA names head of U.S. sales operations

BMW Motorrad North America’s vice president Michael Peyton recently announced the company’s new department head of Motorrad sales operations with responsibility for leading the U.S. Sales Department.

Gregg Murdie will serve as the company’s head of U.S. sales operations. Murdie comes to BMW with 24 years of strategic and retail business development experience in the powersports and automotive industries. Murdie was most recently at Harley-Davidson where he held a motorcycle sales operations role leading a team responsible for planning short and long term sales performance and supply requirements for their Americas region. He additionally held leadership roles with overall responsibility for all aspects of dealership and company performance across the eastern seaboard of the United States.

Prior to that, Murdie spent 14 years with Ford Motor Company primarily in various field based roles developing his retail experience, learning the dealership business model and focusing on combining processes with customer satisfaction to drive significant retail growth. He worked diligently to develop win/win solutions within the corporate and dealer relationship. Murdie also worked in Ford’s Product Development and Ford Motor Credit business units with a focus on international markets and non-automotive financial products respectively.

In his new role, Murdie will be responsible for implementing the planning, achievement and execution of the BMW Motorrad business in the USA. He will also work closely and collaboratively with Motorrad AG on sales strategy, retail support, and portfolio and inventory management to enable delivery of BMW Motorrad’s long-range growth plans.

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