Social Media

DragonFire, Weller Racing team up for RZR kit

February 1, 2016

Chandler, Ariz.-based DragonFire and Weller Racing have teamed up to create a complete performance package for the Polaris RZR. “Everything you need is in one box, pre-tuned and ready to go,” DragonFire social media manager Chris Moore said. “Team DragonFire and the masterminds at Weller Racing... Read more »

Dealer sentiment takes drastic turn for worse

February 1, 2016

Inventory levels, store traffic are cause for concern The fourth quarter of 2015 was not a positive one for many dealers, the quarterly Powersports Business/RBC Capital Markets survey found. Of the 123 dealers from 42 U.S. states and Canada who participated in the survey, 60 percent reported their Q4... Read more »

Every day’s a snow day at Road Track and Trail

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Kate Swanson, Assistant Editor
January 22, 2016

Snowmobile Open House attracts many first-time buyers In the wintertime, when motorcycle sales are on hiatus in the northern states, some dealerships have time to focus on another favorite pastime — snowmobiling. Road Track and Trail, a 2015 Powersports Business Power 50 winner based out of Big Bend,... Read more »

October PWC sales show year-over-year growth

January 22, 2016

PWC sales continued their strong growth in October, with sales up about 15 percent according to the latest Info-Link Bellwether report. The report tracks boat sales across the country based on new U.S. boat registrations on a rolling 12-month basis. Bellwether states are geographically dispersed states... Read more »

At Broward, it’s support for the sport

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Kate Swanson, Assistant Editor
January 20, 2016

Florida dealership sponsors Pro Watercross World Championship At the end of the day, Broward Motorsports wanted its title sponsorship of the Broward Motorsports Pro Watercross World Championship to support and promote the sport that both enthusiasts and consumers alike have grown to love. “I’ve been... Read more »

Riding for a reason

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Kate Swanson, Assistant Editor
January 20, 2016

Power 50 No.1 dealer supports local Mud Buddies group with poker run, fundraising When Mike Ratz, president of Logan Powersports, sets his mind to something, he does it. So when he heard about the Mud Buddies Foundation, Ratz knew that his dealership had to help give back in any way it could. For the... Read more »

Biker’s Choice adds Gear Brake to lineup

January 20, 2016

Gear Brake announced that Biker’s Choice/Tucker Rocky has signed on to distribute its product line. “From humble beginnings as NEMPCO in Foxboro, Mass., now being known as Biker’s Choice and part of a worldwide powerhouse, quality products have always been in the forefront of their philosophy.... Read more »

Royal Enfield renews commitment to U.S. market

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Liz Keener, Managing Editor
January 18, 2016

OEM’s first wholly owned subsidiary launches in Milwaukee Royal Enfield is a 114-year-old motorcycle manufacturer, but the India-based brand isn’t exactly a household name in North America. However, with a new wholly owned subsidiary taking over North American operations as of Jan. 1, the OEM plans... Read more »

K&N releases dispenser display for dealers

January 18, 2016

K&N Engineering, Inc. introduces a way to deliver convenience to oil change dealers in the powersports markets with its new K&N Oil Filter Dispensers. Designed to allow for convenient oil filter organization, this product allows for convenient and easy supply to oil change customers. The dispenser... Read more »

CFMOTO adds trail UTV, new motor for 2016

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Dave McMahon, Editor in Chief
January 15, 2016

U.S. subsidiary posts record 2015 With a marketplace awaiting additional 50-inch-wide, trail-legal models, CFMOTO USA has entered the field with the release of its 2016 ZFORCE 800 Trail and ZFORCE 500HO Trail sport side-by-sides. The new UTVs are part of an impressive lineup that includes a new high... Read more »

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