PSB 123s
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PSB 123s: Making the most of out of auctions
1. View condition reports. “Make sure you take the time to view the powersport product’s condition reports and photos prior…
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PSB 123s: Best or most unique customer touches
1. Video emails. “Video emails are very effective tools with both prospects and existing customers,” said Cheryl Pabich of ARI.…
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PSB 123s: Important tasks for a successful salesperson
1. Get ready for the game before arriving at work. “A salesperson should, on their drive to work, get their…
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PSB 123s: Increasing PG&A efficiency
1. Measure employee production. “Track all measures of employee production: average ticket, count of tickets, gross margin percentage, discounted tickets…
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PSB 123s: Important tasks for a successful service writer
1. Call customers the day before. “At the end of the day, before the service writer leaves, I like to…
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PSB 123s: How to use video to sell
1. Use adequate lighting and microphones. “If you are filming someone presenting indoors, be sure to use adequate lighting and…
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PSB 123s: Events every dealer should host or attend
1. Flash sales promoted on your website. “With more and more consumers buying parts, accessories and garments online, you can…
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PSB 123s: Increase service department profits
1. Promote your service operation. “Do you market your service department and your service specialties? Doing this will create increased…
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PSB 123s: Important steps for a successful GM
1.Walk the floor. Make sure customers are being greeted, and phones are answered correctly and timely, says Amanda Blackstone of…
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PSB 123s: Increasing pre-owned profit
1. Use wholesale auctions to buy. “To help manage your used bike inventory, make use of one or more of…
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PSB 123s: Tips for Twitter
1. Be engaging. “Twitter is a perpetual stream of conversation,” said Jay Mason of Dealer Spike. “Staying engaged will help…
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PSB 123s: Increasing new unit sales profit
1. Have a sales process in place that works and that the staff trusts. “How well does your staff follow…
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PSB 123s: Customers you should be reaching
Customers who haven’t made a purchase. “Data mine every person that hasn’t purchased a unit. The real target there is…
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PSB 123s: What your parts manager should be doing that he’s not
1. Merchandise and rotate product. “This idea is as old as retail itself,” said Tim Calhoun of LeoVince USA. “Not…
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PSB 123s: Metrics dealers should be managing
1. Number of leads. A dealer should make sure that all Web, phone, walk-in and show leads are accounted for…
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PSB 123s: Tips for Facebook
1. Set up a business page for your dealership instead of a personal profile. “When creating your Facebook account, set…
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PSB 123s: How to increase PG&A profit
1. Bundle common accessories. “Put together discounted packages of accessories to make buying more convenient,” said sales trainer and Profit…
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PSB 123s: Marketing tactics
1. Don’t inundate customers with too many messages. “Your mobile alerts should be relevant and timely. Don’t send them a…
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PSB 123s: What your staff is wasting time on
Never having meetings about what is going on in the dealership. “At the end of the day, the dealership has…
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PSB’s 123s: How to save money at your dealership
How to save money at your dealership 1. Align your most valuable asset — your employees. “Most dealership employees I…
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