Research Describes ATV Users, Economic Activity

ATV riders have similar interests as other outdoor recreationists, according to new research conducted by the University of Minnesota Tourism Center and the Minnesota Department of Employment and Economic Development.
Minnesota has direct involvement in ATV riding, from both a consumer and manufacturing perspective – both Arctic Cat and Polaris Industries are headquartered there, and ATV users contribute about $642 million in retail sales directly to Minnesota’s economy.
The research found Minnesota’s ATV industry resulted in an estimated 4,216 jobs; wages and salaries of $165.6 million; $349.2 million in gross state product (economic) contributions and $30.4 million in state and local tax revenues.
Read the June 5 issue of Powersports Business for more findings from the research.

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