H-D Unveils Museum Design

Harley-Davidson has unveiled designs for the Harley-Davidson Museum development on 20 acres at the corner of Sixth and Canal Streets near downtown Milwaukee. The company plans to break ground for construction later in the first half of 2006.
With an anticipated opening date of 2008, the 130,000 sq. ft. Harley-Davidson Museum development will feature exhibit space as well as a restaurant, café, retail shop, meeting space, special event facilities and the Harley-Davidson corporate archives. The museum is expected to eventually attract an estimated 350,000 visitors each year.
The museum design has been in development for more than a year, and included extensive input from Milwaukee city officials. "This has been an extremely collaborative process between Harley-Davidson and the City of Milwaukee," said Robert Greenstreet, City Architect and Planner for the Milwaukee Department of City Development and Dean of the School of Architecture & Urban Planning at the University of Wisconsin-Milwaukee.
Harley-Davidson also announced the museum development partners. The lead design architect is Pentagram, New York, whose expertise includes architecture, graphic design and exhibit design. Other key members of the development team include Hammel, Green and Abrahamson, Milwaukee, local architect of record; Oslund and Associates, Minneapolis, landscape architecture; M.A. Mortenson Company, Milwaukee, construction management; and SIGMA, Milwaukee, environmental consultant.

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