ETON, GE Offer Private Label Credit Card Program

The Retail Sales Finance unit of GE Consumer Finance has signed a multi-year agreement to offer a new consumer credit card program through ETON America, LLC.
Headquartered in Spartanburg, S.C., ETON America is the North American subsidiary of Ji-ee, a Chinese manufacturer of ATVs, scooters and motorcycles. ETON America currently distributes Viper and Yukon ATVs, the Beamer scooter, and a line of helmets and accessories. The new ETON consumer finance program will be available through more than 600 qualified ETON dealers in the United States.
“We believe the new credit card program will build awareness of our brand and promote add-on sales,” said Steve Murph, ETON’s Vice President. “Cardholders will have access to frequent promotions and special offers. They also extend their purchasing power without tapping into their other credit cards.”
Retail Sales Finance, Kettering, Ohio, is part of GE Consumer Finance of Stamford, Conn., and provides private label credit card programs, marketing, installment lending and financial services for national and regional retailers in key industries. GE Consumer Finance has more than $150 billion in assets.
For more information about ETON, visit the company online at www.etonamerica.com.

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