Powersports Business Inspiring Success Through Market Intelligence
Side-by-side and off-roading fans from across the country are gathering en masse this week at the King of the Hammers in the desert of Johnson Valley, California. It was an ideal location for Kawasaki to begin the nationwide demo tour of its all-new 2020 Teryx KRX 1000 side-by-side, the company’s debut entrant into the sport side-by-side segment. An estimated 70,000 fans were on hand during the event's opening weekend, all apparently with cash in their pockets based on the various campers, RVs, toy haulers, trucks, side-by-sides, Jeeps and other interesting inventions that peppered the desert floor.
Powersports Business editor Dave McMahon took in the KRX 1000 demo tour launch in Hammertown (via a super-mondo VIP solo press event), as did well over 100 riders during a single day early in the week. As always, the Powersports Business Instagram is the best way to get the first look at the sights and sounds from our travels.
A record number of PSB’s Instagram followers liked our first post from the cool desert, and an even larger number of fans — a new PSB record of over 100 — gave the Insta story a look. What are those folks up to over at PSB? Don’t miss out — follow us on Instagram today!
