NASCAR and NBC Sports have teamed up to launch TrackPass on NBC Sports Gold, a new streaming product representing NASCAR’s most significant undertaking in the direct-to-consumer space. Set to launch in early December, TrackPass on NBC Sports Gold builds off the foundation set by FansChoice.tv and immediately becomes the most robust live and on-demand motorsports content offering in the domestic digital marketplace.
TrackPass on NBC Sports Gold will bring fans more exclusive live motorsports events and an extensive library of archived documentaries and films. The platform will offer exclusive live viewing of a multitude of motorsports, including American Flat Track, select ARCA Menards Series events (including ARCA Menards Series East and West races), NASCAR Whelen Modified Tour and tentpole grassroots racing events, as well as NASCAR Cup Series and NASCAR Xfinity Series practice and qualifying sessions (NBC Sports’ half of the schedule only).
Fans of American Flat Track will remember its debut as the first motorsport to be streamed live on FansChoice.tv when the live streaming website was launched in 2014. Over the past six seasons, AFT fans consumed live content via the web-based platform in record numbers, with more than two million unique viewers streaming AFT content on FansChoice.tv. With the transition to TrackPass on NBC Sports Gold, fans will enjoy the streamlined ability to watch America’s Original Extreme Sport on their favorite devices. In addition, AFT’s coverage on TrackPass on NBC Sports Gold will be available at a special introductory price for the 2020 season as a token of gratitude to the American Flat Track fans who contributed to the success of FansChoice.tv.
“Over the last few years, American Flat Track has become the fastest growing motorcycle sport in the streaming space and the introduction of TrackPass on NBC Sports Gold will take us to an even broader audience in 2020 and beyond,” said Michael Lock, CEO of American Flat Track. “We look forward to telling our fans about all of the ways they can watch and engage with the sport on digital, social media and television in the coming days.”
International Motor Sports Association (IMSA) enthusiasts are also covered, as TrackPass on NBC Sports Gold will feature live and archived content from the IMSA WeatherTech SportsCar Championship, IMSA Michelin Pilot Challenge and IMSA Prototype Challenge. Live NASCAR national series races (NASCAR Cup Series, NASCAR Xfinity Series, NASCAR Gander Outdoors Trucks Series) will not be offered on the platform.
“The launch of TrackPass on NBC Sports Gold is a significant step forward in both our commitment to grassroots racing and the evolution of our direct-to-consumer strategy,” said Steve Phelps, NASCAR president. “By partnering with NBC Sports, we can deliver more high-quality content to fans who have passionately followed their favorite racing series via FansChoice.tv, while increasing product availability and reliability.”
“Our partnership with NASCAR on TrackPass on NBC Sports Gold is a win for racing fans across the U.S., from four-wide action at superspeedways to two wheels sliding across dirt tracks,” said Sam Flood, executive producer and president, production, NBC and NBCSN. “TrackPass will deliver unprecedented, exclusive live coverage of a wide variety of diehard racing fans’ favorite series — from IMSA, ARCA and American Flat Track, to grassroots racing at iconic local tracks like Bowman-Gray Stadium and Myrtle Beach Speedway. TrackPass is a must-have for passionate race fans.”
Fans can access all the content on TrackPass on NBC Sports Gold for $4.99/month or $44.99/year. Lower-priced, series-specific subpackages for IMSA, AFT and NASCAR Roots content will also be available. Both the IMSA and NASCAR Roots (which includes ARCA, Whelen Modified Tour, tentpole grassroots events and select NASCAR practice and qualifying sessions) packages are $2.99/month or $19.99/year.
The American Flat Track package will have a $1.99/month or $10.99/year introductory rate for 2020. Existing FansChoice.tv registered users will receive an introductory free trial to TrackPass on NBC Sports Gold.
While FansChoice.tv was a web-based platform, TrackPass on NBC Sports Gold allows users to cast streamed content on a connected device via NBCSports.com and the NBC Sports app, letting fans experience racing action on their preferred hardware, including big-screen environments.
Upon launch, TrackPass on NBC Sports Gold will be available on desktop web browsers and via the NBC Sports app on iOS and Android phones and tablets, Apple TV (Gen 4), Roku, Amazon Fire TV, AndroidTV, Xfinity X1, Xfinity Flex and Chromecast devices connected via HDMI.