Helmet House announces luggage partnership

Helmet House Inc. recently announced that it has entered into a distribution partnership with SHAD USA.

“In seeking a partner to strengthen our reach with dealerships in North America, we found Helmet House to be the perfect fit,” said Michael Schuiten, managing director of SHAD USA. “Helmet House offers all the competitive strengths and qualities of larger distributors in the North American powersports industry but specializes in first-class service on a focused selection of premium brands. We feel confident SHAD products will receive the same professional and focused approach, helping us reach our growth objectives for the North American market.”

Helmet House Inc. will offer its dealers a broad lineup of SHAD top and side cases, including a wide range of motorcycle-specific mounting kits. Inventory will be available at Helmet House Inc. distribution centers as of September 2019.

“At Helmet House, we pride ourselves on the distribution and manufacturing of high-quality motorcycle helmets, gear and apparel,” said the company’s Co-Founder and President Bob Miller. “SHAD is well-known in the industry for its award-winning, innovative, top-of-the-line product development, and we believe its luggage offerings complement our mission to connect our customers with the premium gear they deserve. We’re pleased to move forward on what we know will be a successful, long-lasting partnership.”

SHAD USA operates a dealer-direct model in the United States, while also supporting strategic distribution relationships with OEMs. An aftermarket distribution agreement is SHAD’s next step to continued expansion in the U.S. market.

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