It’s all change in 2019 for AIMExpo presented by Nationwide. The new and improved show will include a number of innovative features and return to the heart of the U.S. and the powersports industry in Columbus, Ohio on September 26-29.
The largest showcase of the motorcycle and powersports industry in North America will highlight the exciting and diverse lifestyles represented by the modern industry and desired by today’s riders. It will be more experiential than ever, with lifestyle vignettes in the exhibit hall allowing visitors to immerse themselves in the different segments that powersports has to offer. AIMExpo Outdoors will allow visitors to take two-wheel test rides as well as a new-to-Columbus four-wheel dirt experience to ensure dealers and consumers are fully versed in every aspect of powersports.
- New floorplan, new features, new schedule
- Increased emphasis on the four-wheel segment with dirt demo rides
- Return to Columbus, OH, placing the show in the heartland of the powersports industry
NEW FLOORPLAN, NEW FEATURES, NEW SHOW SCHEDULE
Significant changes are in the works. These will focus not just on products but the increasingly important culture that surrounds every ride. The expo floorplan will be laid out to showcase the main powersports lifestyle groups. The Alley is dedicated to Street, Urban and Sport riders, The Camp will focus on Two and Four-wheel Off-Road and Adventure enthusiasts, while The Shop is where visitors will find the V-Twin, Cruiser and Custom segments. These featured “neighborhoods” will allow visitors to easily identify their areas of special interest and provide a more immersive experience on the show floor. Each will showcase the diversity of the modern powersports industry and highlight the latest buying trends, new machinery, parts, accessories and technologies available in each.
And with more than 500 exhibiting brands participating in the show, AIMExpo presented by Nationwide is changing the traditional show schedule to create more dedicated time for attendees to spend on the show floor. “Our goal is to create the best balance of comprehensive education and time spent with our exhibiting partners and the latest products and the innovations they have to offer,” said Cinnamon Kernes, vice president and general manager, MIC Events. “Everything is central to the show theme Together We Rise (#togetherwerise), recognizing the need for the powersports industry to come together and together, progress.”
GREATER EMPHASIS ON FOUR-WHEEL POWERSPORTS
As the ATV and side-by-side segments continue to experience major growth, the show will shine a spotlight on the four-wheel segment. Dirt demos are returning to AIMExpo Outdoors to give dealers, consumers and media an opportunity to ride the newest units in this category. Product showcases, featured parts, accessories and apparel will spotlight the lifestyle alongside latest and greatest from the ATV and side-by-side world.
WELCOME TO COLUMBUS!
AIMExpo presented by Nationwide is returning to the Greater Columbus Convention Center for 2019. Based on visitor surveys and the simple fact that more than 41% of powersports dealers are located in the Midwest, the Motorcycle Industry Council Board of Directors has committed to Columbus through at least 2020 to best serve the powersports industry.
The show takes place this year on September 26-29, with the first two days open to powersports dealers and trade. It then opens to the public September 28-29, allowing enthusiasts to see and sample the latest and greatest motorcycles, four-wheelers, products and gear.
September is the perfect time to visit Columbus. The warm, sunny weather will allow visitors to explore the city and its many attractions, including great nightlife, good food, and the newly constructed National Veteran’s Memorial & Museum. The local roads offer great group riding opportunities and the freeway network provides easy access to those wishing to drive to the show.
“We’re returning to Columbus with a host of changes from last year’s successful show,” said Andre Albert, director of sales & marketing. “We’re excited to spotlight and energize the powersports industry and showcase the best it has to offer. The new lifestyle segments in the show bring the passion, excitement and freedom from our sport to the exhibition floor. Outside, we’re excited to add off-road demo rides to AIMExpo Outdoors. These additions combined with subtle but significant changes to the basic architecture of the show will give dealers, exhibitors and consumers the best show experience possible.”