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‘Ray Price Award’ to crown best engine builder at 75th Daytona Bike Week

News release

Ray Price was famous for his innovations in motorcycle engine performance. During this week’s 75th Daytona Bike Week, his mechanical prowess will be immortalized with the Ray Price Award going to the best engine builder at “The Masters III” custom bike show, presented by Misfit Industries and GEICO Motorcycle. Known as the world’s largest motorcycle event, Daytona Bike Week runs from March 4 to 13, 2016.


The Masters III custom bike show will take place on Wednesday, March 10, from 11 a.m. to 3 p.m. at Riverfront Park in Daytona, Fla. Elite professional builders from across the country will compete for $25,000 in prizes, including the Ray Price Award for “baddest motor.” The team at Ray Price, Inc. has custom designed and fabricated the trophy to be presented that day.

“It’s a tremendous honor to have Ray’s impact on the custom bike building community recognized with an award in his name,” said Mark Hendrix, general manager, Ray Price, Inc. “The 75th annual Daytona Bike Week is a special event, and The Masters III custom bike show with Misfit Industries and GEICO Motorcycle has become one of the year’s very elite builder competitions.”

Ray Price passed away in December 2015 after living his life with the throttle wide open, earning worldwide fame as a motorcycle drag racer and “Father of the Funnybike.” Price won 46 national events and set 51 speed records, including the IHRA nitro-fuel record of 6.36 seconds at 224.21 mph. He is an inducted member of six motorcycle racing halls of fame and was distinguished for his innovations in the racing garage as well as his generosity and community service.

“Ray was a sought after expert in high-performance engines. His wisdom and willingness to help other race teams and engine builders is legendary,” said Chris Eder of Misfit Industries. “It’s only appropriate that the top power plant in our show receives the Ray Price Award for baddest engine.”

For more than 30 years, Ray Price Harley-Davidson and Ray Price Triumph have made Raleigh, N.C. a top motorcycle destination. The knowledgeable staff has decades of riding experience to provide award-winning customer service and education programs for beginners-to-expert riders.

Founded by motorcycle racing legend Ray Price, the dealership actively supports nonprofits and also hosts one of the nation’s largest downtown motorcycle festivals, Capital City Bikefest. Last year, the N.C. Retail Merchants Association named Ray Price “Retailer of the Year.”

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