Royal Enfield announced that qualified North American dealers will have the opportunity to secure wholesale financing terms through GE Capital beginning January 1, when the brand will take ownership of distribution.
“Partnering with an industry leader such as GE Capital provides us with substantial benefits as we build our dealer network,” said Rod Copes, president of Royal Enfield North America. “We continue to boost awareness with consumers through events such as the Barber Vintage Festival and the Progressive International Motorcycle Shows and on-boarding both current and new dealers across the U.S. and Canada.”
Along with those efforts Royal Enfield is working towards the January 1, 2016 takeover of Royal Enfield North America by building a robust consumer events calendar, brand ambassador program, proactive media relations and social media platform development which will expose more consumers to the Royal Enfield brand. All efforts will work to support the company’s strong position as a global lifestyle brand and leader in the middleweight motorcycle segment.
In August, Royal Enfield North America announced its recommitment to the North American market with the opening of headquarters in Milwaukee, WI. On January 1, the brand will begin sales of the classically designed motorcycles in the U.S. and Canada through its own wholly owned subsidiary in the US.
A major tenet of the 2016 reintroduction is a focus on metropolitan markets that cater to younger riders, commuters and second bike owners. With over 115 years of heritage, an attractive two-year warranty and segment leading pricing with motorcycles ranging from $5,000 to $6,000, Royal Enfield is positioned perfectly in the North American market to attract these riders.
The brand is on track with its plans to contract more than 100 dealers by the end of 2016.