Zero Motorcycles, the global leader in the electric motorcycle industry, announced [Tuesday] that Bob Burnquist has joined the extended family of Zero riders and is now an ambassador for the brand. Burnquist is the most winning X Games athlete in the contest’s history and a globally recognized action sports icon.
“I’ve always been fascinated by motorcycles, so I’m stoked to get rolling with Zero,” said Burnquist. “What they stand for is completely in line with my love of adrenaline and passion for innovation and clean technology.”
Burnquist chose two distinct Zero motorcycles: the extremely versatile Zero DS dual sport and the wickedly playful Zero FX stealthfighter. “I’m fortunate to have both bikes available, as I enjoy all kinds of riding,” he said.
“Bob’s a personal hero to many at Zero. Working with an athlete of his caliber is a huge honor,” said Scot Harden, VP of Global Marketing at Zero.