Dainese, the legendary Italian protection company that created the motorcycle protection category, announces the launch of 36060, a new menswear capsule collection. The collection name “36060” refers to the zip code of Molvena, a small Italian village where Lino Dainese founded the company in 1972. Dainese is renowned for producing functional, technical performance gear for the world’s top motorcycle racers and recreational motorcyclists, and its 36060 collection showcases a markedly different approach that emphasizes style, while maintaining protection from the elements and injury.
According to company president, Lino Dainese: “In 1972 in the village of Molvena, making my first pair of leather motocross trousers in my small workshop marked the beginning of Dainese’s production of motorcycle clothing. A few years later, racing legend Giacomo Agostini raced in one of our leather suits, signifying our entrée into rider protection. From that day on, Dainese has been a part of motorcycle racing history, securing undisputed leadership in safety and performance wear. The 36060 collection celebrates our unique heritage from the place where it all began, effortlessly blending style with protection.”
The 36060 capsule collection pays homage to Dainese’s roots by fusing its Italian heritage with rugged, vintage style. The collection consists of lifestyle apparel and accessories, including jackets, shirting, knitwear, gloves and footwear in an assortment of earth tones. The company’s expertise in working with high-quality, full-grain leathers is exemplified in the collection’s outerwear and accessories that feature a myriad of treatments, finishes and protective aspects. Several 36060 pieces feature utilitarian elements that meet various motorcycle safety certifications.
The collection’s outerwear offers various elements of rider protection and comes in a variety of finishes, such as waxed cowhide leather and an antique elite British Millerain textile fabric — an original waxed cotton that wears and cracks over time to give the garment a vintage look. Each jacket includes a pocket to accept a back protector — a motorcycle-safety innovation pioneered by Dainese more than 30 years ago — and features soft Pro Shape armor built into the shoulder and elbow, as well as reflective inserts. The menswear apparel features masculine, classic styled cotton garments with protective elements like internal DuPont™ Kevlar® reinforcements for trousers and knitwear with elbow patch detailing. Apparel retails between £4.99 and £139.99, while outerwear ranges from £304.99 to £519.99.
Dainese is recognized for its motorcycle footwear, and 36060 debuts four shoe styles ranging from full-length cowhide boots to canvas sneakers. While incorporating elements of weather and injury protection, the footwear is uniquely designed for comfort on and off the road. Rigid inserts, gear shifter guards and reinforcements are featured throughout the collection. Gloves in the 36060 collection showcase Dainese’s leather craftsmanship and feature premium goatskin leather. Like Dainese’s racing gloves, the 36060 varieties may include reinforcements and feature impact protection with Techno™ inserts on the knuckles and joints. Footwear retails between £84.99 and £164.99, and gloves start at £44.99.
To watch the video featuring the Dainese 36060 capsule collection click on the following link: https://www.youtube.com/watch?v=IXtTFOnzop8&feature=youtu.be
For more information, please visit 36060.dainese.com and follow us on social with #dainese36060.