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Caliber packaging gets new look

The folks at Caliber have been the authority in trailer accessories since the early 1990s and are innovators for snowmobile loading and transportation solutions. At the forefront of their product offering is the wide range of glides and traction options for snowmobile trailers. Up until now, all Caliber products were packaged into plain white boxes, with a basic label. At the end of the day, the boxes were not bringing any added value to the Caliber product, nor bringing any additional awareness about their features and benefits.

Brand manager Dan Riley spearheaded the project to completely redesign every package in the Caliber snow lineup.

“We included a sight window on key products for the consumer see, touch and feel the product, gaining a better understanding of the quality associated with the Caliber name. And every box received a full-color wraparound graphic depicting action photos, diagrams, and spells out key features & benefits.”

The new and improved packaging will bring improved positioning for the brand, as well help consumers make an educated decision.

Caliber has added sight windows and full-color wraparound graphics to its new packaging.
Caliber has added sight windows and full-color
wraparound graphics to its new packaging.

“The new packaging, coupled with our improved online configurator, and dealer displays offers dealers the unprecedented opportunity to grow sales.”

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