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EBR launches new bike, announces Hero distribution

Erik Buell Racing (EBR) unveiled its new sport bike, the 1190RX, and revealed that it will soon begin distributing motorcycles for Hero MotoCorp Ltd., at AIMExpo last week.

The 1190RX is a direct descendent of EBR’s race-bred limited edition 1190RS Super Bike, though the RX model has new rider-focused features. Powered by an ET-V2 1,190cc V-twin, the new bike produces 185 hp and 102 ft-lbs. of torque. The 1190RX weighs 419 pounds and offers 21 traction control settings. The bike has a combined city/highway fuel economy of more than 40 mpg. Hydrocarbon and nitrous oxide exhaust emissions are less than 25 percent of those allowed by the U.S. Environmental Protection Agency (EPA) standards, and carbon monoxide emissions are 6 percent of the level allowed.

The new motorcycle features all-new styling and scientifically derived aerodynamics. Using the multi-function digital instrument gauge cluster, riders can adjust performance parameters, such as traction control, track data, service intervals and system diagnostics.

The 1190RX, which will go into full-scale production in December, has an MSRP of $18,995. The bike will be completely assembled at EBR’s facility in East Troy, Wis.

EBR also announced plans to become the exclusive distributor for Hero MotoCorp Ltd. motorcycles and scooters in North America, beginning next summer, The Milwaukee Business Journal reported. Hero, which owns a 49.2 percent stake in EBR, manufactures more than 6 million motorcycles and scooters in India annually. Which models will be available in North America and pricing have not yet been announced.

To read more about the Hero distribution, click here.


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