Speed and Strength, DragonFire launching product at Tucker Rocky show

Apparel brand Speed and Strength and UTV aftermarket parts manufacturer DragonFire are unveiling new products this weekend at the Tucker Rocky Dealer Show in Fort Worth.

Speed and Strength will unveil its 2014 Urge Overkill collection during the Tucker Rocky Dealer Show in Fort Worth this weekend.

"With a lineup that expands into new categories like urban adventure, performance footwear, and high profile co-branded marketing initiatives, Speed and Strength continues to build on their reputation as the fastest growing street apparel brand
in North America," said Dan Courtney, president of Tucker Rocky Distributing.

"2014 is set to be a big year for Speed and Strength," said Hank Desjardins, vice president of marketing at Tucker Rocky. "A strong push into the custom V-twin segment, with marketing initiatives like Stars & Stripes will solidify our position as
a leader in American motorcycling.”

Speed and Strenght also announced a cooperative agreement with Jesse Rooke of Rookie Customs. The Speed and Strength Rooke Customs Collection, including the Rooke Customs SS600 helmet and casual gear, will be unveiled Saturday.

"I've been looking to develop the Rooke Customs brand, and I couldn't have asked for a better partner,” Rooke said. "SS has proven to have some serious traction in American motorcycling, and I'm proud to have a brand like Speed and Strength associated with the Rooke brand.”

In conjunction with the release of the 2014 collection, Speed and Strength begins a partnership with the MMA brand TapouT. The moto lineup will feature the TapouT Moto SS700 helmet, as well as men's and women's casual wear.

Additionally, Speed and Strength and Tucker Rocky announced their sponsorship of the Warrior Dog Foundation. Founded by Navy Seal Mike Ritland, the organization’s sole purpose is to aid the Special Operations community as well as their trusted K-9 partners, in a post combat environment. A new Dogs of War helmet and casual gear are expected to raise awareness for the organization.

DragonFire launches 2014 catalog for Tucker Rocky dealers

Here’s DragonFire’s press release:

They say everything is bigger in Texas, so DragonFire is rolling into Tucker Rocky’s national sales meeting in Frisco, TX this weekend with a big-time display. In addition to their proprietary parts, DragonFire is showing off their RacePace edition RZR as well as introducing a 2014 catalog just for Tucker Rocky dealers.

“We have custom-tailored a program for Tucker Rocky’s reps, complete with their own on-line catalog,” says DragonFire’s sales manager Brice Ginn. “We are accelerating the DragonFire and Tucker Rocky relationship to RacePace! The team at DragonFire has developed a product-specific digital catalog showcasing all of our products available through the Tucker Rocky network.”

Ultimately dealers benefit from having access to the hottest new products and latest pricing as the digital environment means real-time updates can be implemented 24/7.

“Seeing is believing,” Brice adds. “We can’t wait to show what we have been working on since the Dealer Expo back in February.”

The DragonFire/TR catalog was designed for iPad use, but can be viewed on virtually any digital age device, including your smart phone.

“This way, the TR reps can show their dealers exactly what they mean when they are talking about a RacePace HeadAche Bar or a Quick Release Steering Wheel Kit,” notes Brice.

In addition to highlighting just those components Tucker Rocky has in inventory, DragonFire’s digital edition list TR part numbers to facilitate dealer ordering.

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