Software, electronics upgrade tuner’s user-friendliness
The idea behind the Bazzaz Principia premium-quality dynamometer is tied to the late 17th century English physicist, mathematician, astronomer and philosopher Sir Isaac Newton. Newton’s Principia in regards to universal gravitation and the laws of motion is considered to be one of the most important scientific books ever written.
Newton, who built the first practical reflecting telescope, was the inspiration for the Bazzaz Principia.
The Principia line requires very little maintenance and comes with countless optional upgrades. Superior electronics and smarter software make it easy for novice operators to get optimal results with minimal training.
“If you can ride a motorcycle and use a computer, with a half-day training class, you can operate this machine with success,” said Ammar Bazzaz, founder and president of the engine management electronics company that launched in 2003.
There are five defining principles of Bazzaz Principia dynos. The first three principles are reliability, quality and consistency, according to the company.
“These first three principles lead to the fourth, which is efficiency,” said Bazzaz, the company’s engineering director.
The concept of the Principia dyno is that dealers don’t need to have a technical expert on hand, or invest in costly and time-consuming training classes. Bazzaz made the platform and software interface intuitive and user-friendly.
“We all love bikes, but at the end of the day motorcycle dealerships are in business to make money. They’ve got expenses to cover and employees to pay,” Bazzaz said.
Bazzaz engineers sought out the best construction possible and the best data acquisition and data processing available as well.
“The dealer can get bikes up onto this thing and quickly and effectively tune the motorcycle. You’ve got the best technology has to offer, so dealers can produce something of value for their customer in a short amount of time without the thing breaking on them; without trying to figure out how to use it; without things being overly complicated,” Bazzaz added.
The fifth principle of the Bazzaz Principia is freedom. Bazzaz officials believe the company’s fuel controller and engine management systems offer a supreme value, and they think their customers will naturally gravitate to them. But they do have the option to choose whether they want the whole system or just the software.
“We’ve designed the Principia with no licensing fees and the interface does not require Bazzaz products,” Bazzaz said. “We want dealerships to give the customers what they want. Dealers should choose the product that generates the most profit and gives them the best results.”
With the number of dealerships who offer dynos on site being minimal, there is significant room for growth.
“As motorcycles become more and more sophisticated, there is more need for diagnostic work, and a dyno is great for that. You can run the bike at 60, 70, 80 or 100 mph or more and still have your diagnostic equipment set up so you can see what’s going on,” Bazzaz said.
Bazzaz Principia dynamometers are available in a range of models with single or dual rollers for motorcycles, ATVs and karts. An extended list of Principia accessories is available, including things like a 150-mph ram-air simulation system, infrared non-contact temperature sensors and an eddy-brake upgrade (for additional tests like wind drag and constant loading) and more. The prices for the motorcycle dynos range from $18,879 to $32,777.