tariffs
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Yamaha
Yamaha to relocate U.S. headquarters to Georgia, sell California campus
In conjunction with the move, Yamaha will sell all fixed assets at its 25.1-acre Cypress campus, including land, offices, and…
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Honda
Powersports offset Honda’s automotive losses as it posts solid motorcycle gains in 2025
For the nine months (April–December 2025), global motorcycle sales increased 6% to 16.44 million units, driven primarily by strong demand…
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Yamaha
Tariffs, PWC softness weigh on Yamaha profits despite stable motorcycle performance in 2025
Yamaha Motor's President and CEO Motofumi Shitara cited continued global uncertainty, including U.S. tariff policy and foreign exchange fluctuations, as…
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Harley-Davidson
India-U.S. trade framework grants zero-duty access for premium Harley-Davidson bikes
India’s motorcycle market is huge — totaling tens of millions of units annually — but the premium 800cc+ segment remains…
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Polaris
Polaris reports share gains, rightsizes dealer inventory as tariffs weigh on 2025 results
Polaris Inc. closed a challenging 2025 with flat full-year sales, fourth-quarter retail gains and improved dealer inventory health, positioning the…
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Polaris
Polaris Q3 sales rise 7% to $1.8 billion
Coming on the heels of the majority sale of its Indian Motorcycle brand, Polaris posted a successful third quarter, driven…
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Motorcycle
CPD announces pause of 2026 AJP Motorcycle imports amid tariff challenges
CPD announced a temporary delay in the arrival of 2026 AJP models, which follows ongoing tariff and shipping cost challenges…
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Motorcycle
How tariffs are affecting the motorcycle market
The U.S. administration’s implementation of tariffs poses significant challenges to the motorcycle industry. Here's what we know and what the…
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Dealers
MIC rallies against 50% tariffs threatening powersports industry
According to MIC, the tariffs mean that nearly every powersports vehicle with foreign-produced steel components is now subject to steep…
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Dealers
Department of Commerce expands tariffs on steel and aluminum
The expansion now reaches beyond raw metals to a variety of finished goods, meaning powersports parts and accessories could fall…
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Harley-Davidson
Harley beats Wall Street revenue estimates in Q2 despite sales drop
Harley-Davidson exceeded revenue expectations in Q2 2025, but profits and motorcycle sales fell sharply as the company navigates soft demand,…
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Dealers
MIC warns of tariff impact amid strong U.S. Q2 growth and global trade tensions
The MIC is warning that recently imposed and expanded U.S. tariffs could carry serious consequences for the powersports sector, even…
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Dealers
Fitch warns tariff uncertainty stalling powersports demand recovery
According to a recent analysis by Fitch Ratings, U.S. powersports dealers hoping for a rebound in consumer demand may be…
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Dealers
NPDA: What dealers really need to know about tariffs
The powersports industry is changing fast, with tariffs, supply chain disruptions, and an evolving M&A landscape reshaping dealership valuations and…
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Motorcycle
EU announces possible $107 billion response to US tariffs
The new measure would slap duties of 25% on U.S. imports amounting to $23.5 billion, which includes motorcycles and other…
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Latest News
Bringing powersports to DC: Q&A with Christy LaCurelle
Brendan sits down with MIC's new president, Christy LaCurelle, to chat about taking powersports to Capitol Hill, tariffs, rider programs,…
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Harley-Davidson
Harley focuses on financing arm, addresses tariffs and consumer trends in Q1 earnings call
Harley's Q1 retail sales were down 21 percent globally and 24 percent in North America, as the company continues to…
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Dealers
Zero offers limited-time pricing lock on XB and XE models amid tariff challenges
Dealers and customers now have until May 18, 2025, to lock in current pricing before updated tariffs trigger cost increases…
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Polaris
Polaris reports Q1 retail sales down 7 percent in North America
Polaris executives said North American retail was down 7%, with relatively better performance in its utility business versus recreational products.
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Dealers
Webinar: Tariffs Impacting Powersports
The Motorcycle Industry Council (MIC) is hosting a free webinar on Tuesday, April 22, at 11 am Pacific for anyone…
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