Polaris
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Polaris
Polaris CEO gives strategy overview in Capital Markets Day report
Polaris provided an overview of the powersports industry and the company's long-term strategy to remain an industry leader while executing…
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Dealers
Analysts see powersports dealers continue modest decline through Q1
According to a recent LinkedIn post by Woods Cycle Country Dealer Principal Mark Sheffield, BRP and Polaris dealers continue to…
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Polaris
Polaris promotes Winings to SVP, general council
Polaris promotes Matt Winings to its executive leadership team.
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Polaris
Polaris reveals innovative 2026 snowmobile lineup
Polaris has announced its 2026 snowmobiles, boasting advancements in all segments, including new features, technologies, accessories, and all-new models.
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Polaris
Polaris builds 30 race-ready RZR Pro R Factory UTVs with $140,000 price tag
The RZR Pro R Factory touts race-winning performance, desert-racing design, and race-optimized technology, making it the ultimate machine for hardcore…
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Latest News
Polaris Slingshot debuts 2025 lineup, celebrates 10th anniversary
New for 2025, the Polaris Slingshot introduces a fully redesigned front end, all-new eight-inch speakers and improved drivability.
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Polaris
Polaris reports sales drop for Q4 and FY24
For the fourth quarter, Polaris reported worldwide sales down 23 percent vs. 2023. North America sales, which represented 84 percent…
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Polaris
RZR Factory Racing, Sebastien Loeb Racing defend Dakar title with historic victory
Rookie driver Brock Heger and navigator Max Eddy Jr. dissected Dakar's 12 grueling stages en route to a dominant victory…
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Polaris
Polaris announces six new ATVs for 2025 lineup
The six new ATV models, include the 850 and XP 1000 Mud Edition, Scrambler 850, Scrambler XP 1000 S, and…
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Polaris
Polaris recalls ’24 Ranger, ProXD, RZR XP and Bobcat UTVs
For the Ranger, ProXD and Bobcat, the passenger side seat belt anchor point can separate from the frame due to…
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Polaris
Polaris CEO to speak at Morgan Stanley Global Consumer & Retail Conference
Mike Speetzen, CEO, and Bob Mack, chief financial officer, are scheduled to speak during a fireside chat about the company.
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Polaris
Polaris donates nearly $85,000 to off-road and snow organizations
Combined with the Spring 2024 TRAILS GRANTS, Polaris has donated more than $220,000 in 2024 and more than $3.5 million…
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Latest News
Polaris President of PG&A and Aftermarket Steve Eastman to retire
As a part of its leadership succession plan, Polaris is naming Andy Williams to the role of president of PG&A and Aftermarket,…
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Latest News
Polaris aids outdoor experience businesses with Polaris Adventures Elite
Polaris Adventures Elite offers a suite of more than 20 tools to help small, independent outdoor experience operators run their…
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Polaris
Polaris reports sales drop in Q3
Polaris' Q3 sales were $1,722 million, down 23 percent compared to last year. Powersports retail sales were down just 7…
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Latest News
Polaris donates vehicles and supplies to Hurricane Helene relief efforts
Polaris has sent five RANGER XD 1500 vehicles to expand the Salvation Army's Rescue and Relief Fleet, and more than…
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Aftermarket
TMI Products reveals performance products for UTV market at Sand Sports Super Show
The catalog will expand to include other popular side-by-side vehicles in the future, according to the company.
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Latest News
Polaris unveils RZR Pro R Factory-Armored Limited Edition
The RZR Pro R Factory-Armored Limited Edition features a Pro Armor front and rear bumper, Pro Armor skid plates, Pro…
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Polaris
Camp RZR to kick off dune season in November
Held at Glamis Imperial Sand Dunes, the mecca of Southwest off-roading, this annual event will once again ignite passion and…
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Latest News
Polaris celebrates 70 years with limited edition snowmobiles
The 2025 Polaris Patriot 9R Switchback Assault 146 70th Anniversary Edition pays homage to the legendary XLT family of the…
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