Italy
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Motorcycle
EICMA 2025 draws 600,000 visitors, setting new attendance record
The B2B segment also saw strong momentum, with 43,000 industry professionals from 167 countries —including a 28% increase in foreign…
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Moto Morini
The 2026 X-Cape 700 adds more power to Moto’s distinct Italian style
New features include a 693cc engine, increased horsepower and torque, a dashcam to smartphone app, and a slipper clutch for…
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Motorcycle
Keeway acquires long dormant Italian motorcycle brand Morbidelli
Historic Italian motorcycle brand Morbidelli has been acquired by China’s Keeway, a division of Qianjiang Group, which also owns Benelli…
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Dealers
President of Italy hosts Pirelli delegation as 150th celebrated
The Executive Vice Chairman and CEO of Pirelli, Marco Tronchetti Provera, and a Pirelli delegation were received in Rome on…
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Dealers
Market strength forces motorcycle OEM to go on hiring binge
The company has agreed to recruit up to 580 people on a fixed-term basis and 50 people on open-ended contracts,…
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Dealers
New airbag being developed for motorcycles, scooters
Autoliv, Inc. and the Piaggio Group are collaborating to develop an airbag for powered two-wheelers, for greater rider safety. A…
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News
Rental E-mopeds growing in Italian cities
Helbiz announced that it has launched a fleet of 100 MiMoto electric mopeds throughout Pescara, Italy. The region of operation…
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Dealers
MV Agusta relaunches in U.S. with new strategy, new managing director
Varese, Italy-based MV Agusta Motor S.p.A. and its subsidiary, MV Agusta USA LLC, have created a new brand strategy to…
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Dealers
Hit the brakes — Brembo acquires J.Juan
Stezzano, Italy-based Brembo announced it has acquired J.Juan Group, a Spanish company specializing in the development and production of motorbike…
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Dealers
Benelli USA launches 500cc scrambler with $6,199 MSRP
For more than a century, the Benelli brand has brought innovation to the motorcycle world, playing a key role in…
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Dealers
Sale of TCX to Dainese announced by Keyhaven Capital Partners
TCX, the European leader in special purpose boots, shoes and safety/performance footwear for motorcycle riders, was sold last week by…
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