By Ezequiel Arredondo, Contributing writer Emotional marketing is described as achieving a desired result by forming a connection with the audience by tapping into human emotion through the use of ...

Dealer Spike has revealed the most searched segments on dealer websites through November 2020. Below are the results. Do they coincide with what you’re seeing in online inquiries? Let us ...

Some late-breaking news about our webinar later today… Dealership attendees of the free Powersports Business Custom Webinar with Dealer Spike today/Tuesday/yes it’s right around the corner at 1:00 p.m. CST ...

To better understand how dealers utilize their websites, Dealer Spike conducted a national survey this past year and received the following statistics: Nearly 22% update their website to feature current ...

Dealer Spike has revealed the top segment searches on its dealership partner websites for the month October. Among the top 10 most searched segments nationwide, snowmobiles took an impressive No. ...

Powersports Business has turned to Ezequiel Arredondo, VP of Operations at Dealer Spike, to inform dealers as to why they should advertise year-round, not just when inventory is in stock. ...

Powersports Business has turned to Pete Batten, chief product officer at Dealer Spike, to provide insight on the communication channels that your dealership should be using to reach customers. By ...

Powersports Business has turned to Pete Batten, chief product officer at Dealer Spike, to provide insight on optimizing your dealership’s SEO strategy for the fall season. By Pete Batten The ...

Exclusive data for Powersports Business readers from Dealer Spike shows the top 10 most researched segments on Dealer Spike dealership websites during the month of July. The composite data is ...

Exclusive data for Powersports Business readers from Dealer Spike shows the top 10 most researched segments on Dealer Spike dealership websites during the month of June. The composite data is ...