Tag Archives: customer service

As gas prices continue to rise, we all prepare for what we hope will be a better sales year. Your dealership is looking great, and you feel confident that your customer service is going to generate new sales and repeat business for years to come.

Think for a second how often you see cell phones in your daily life. At the mall, teens are using them to text each other; at the airport, business people are perusing their e-mail, and in your dealership, customers are price checking and researching purchases.

Another season is coming and this year is going to go one of two ways: Really, really well or slightly better than last year.

A customer looking at one of your bikes is also peering into his cell phone. You can assume he’s texting, e-mailing or using Facebook, right? Not always.

How do some experienced salespeople make selling motorcycles seem so easy? The simple answer is that they have mastered three basic steps: trust, understanding and value.

If you want honest feedback, you have to put a process into place to get honest feedback.

Salesperson asks, “Can I help you?” Shopper answers, “No thanks, I’m just looking.” Ten minutes later the shopper walks out the door. The shopper was interested in motorcycles. You are interested in selling them a motorcycle. What was the problem?

In 2011, things are heading in a better direction. What small things can you do for big change?

Every week I get to talk to dealers like you. Whether I’m working on a story for the magazine or one of the Power Profiles, it’s great to have the opportunity to talk to our readership and hear anecdotally what’s going on in the industry, rather than just looking at statistics and general information.

The National Retail Federation has announced the top 10 retailers for customer service, as selected by shoppers in the sixth annual NRF Foundation/American Express Customers’ Choice survey.