Tag Archives: customer service

Scenario: A customer purchases a new ATV from his local dealer. The next year he goes back to purchase two additional units from the same dealer as both his wife and his son have enjoyed riding as well. In preparing for a family ATV vacation, he finds the battery for the original unit will no longer hold a charge.

What is it that customers like about department stores like Wal-Mart and Target? What drives consumers there week after week? The most obvious reason is department stores are a one-stop shop.

Many dealerships offer their customers the added convenience of online shopping for parts and accessories. With so many sites offering the same products, it can be a challenge for a dealership to find success in the e-commerce arena.

As a new vehicle segment enters the market, a new customer is following. Electric vehicles, including motorcycles, side-by-sides and city cars, are growing in popularity and are beginning to be sold more frequently at powersports dealerships.

A customer’s perception of a dealership is based on his entire experience, not just the initial major unit purchase. Every department in the dealership plays an important role in forming the customer’s opinion of the dealership.

If your salespeople are having trouble turning shoppers into buyers, find out if the salespeople are talking customers out of buying.

The best sales team selling out of a tent will run rings around an unskilled sales team at a beautiful dealership. But what about the facility? How much of a difference does a facility make to sales success?

Scenario - The call center discovers a service customer that is totally unhappy with his experience at a certain dealership.

Our company applies the term, ‘museum curator’ to describe salespeople who are friendly and knowledgeable and will happily answer any customer questions, but don’t actively try to turn shoppers into buyers.

There's nothing about pricing and promotions that creates loyalty. All it does is train customers to shop for the lowest price, and customers have become well trained to do so.