brand ambassadors
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Motorcycle
Sherco U.S. doubles down on premium product and star power
The company has confirmed it will bring a very limited number of Sherco Xtrem Edition models to the U.S., while…
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Harley-Davidson
Harley-Davidson elevates Bill and Karen Davidson in leadership shift aimed at re-energizing dealers
At the center of the leadership moves are expanded roles for Bill Davidson and Karen Davidson, two of the most…
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BRP
Ski-Doo announces new brand ambassadors
As large powersports events and gatherings cancelled throughout the summer due to the onset of the COVID-19, Powersports Business spoke…
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Arctic Cat
Arctic Cat announces ‘Black Cats’ brand ambassadors
Black Cat brand ambassador Dave McClure With many snowmobile expos cancelled for the beginning of the season, snowmobile manufacturers are…
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