BMW
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Dealers
Young Powersports opens exclusive dealership of Euro-only brands
Young's ninth dealership will carry motorcycles from OEMs BMW, Ducati, and Triumph, as well as parts, gear, and accessories from…
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BMW
Motorcycles for the police: BMW wins over the California Highway Patrol
To commemorate its 50th anniversary, BMW North America is telling 50 stories highlighting the company's success, like its involvement in…
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BMW
BMW takes its big boxer roadster to a new level
BMW announced the release of its latest roadster, the R 1300 R, featuring a boxer engine that is sportier than…
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Columns
Coffey’s Corner: Tariffs the new roadblocks to growth
In early 2025, the powersports industry faces significant challenges due to newly imposed tariffs by the U.S. government.
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Latest News
BMW reveals updated 2025 BMW R 18 models
First launched in 2020, the R 18 family has grown to include five “Big Boxer” models, including the R 18,…
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BMW
BMW reveals exclusive 2025 R 12 S
The new BMW R 12 S takes up the spirit of the R 90 S in its overall concept and…
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Latest News
BMW reveals 2025 F 900 R and F 900 XR
The new BMW F 900 R and F 900 XR benefit from technical and visual upgrades, and significantly extended standard…
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Latest News
BMW reveals ‘retro-future’ BMW CE 02 x VAGABUND
In collaboration with BMW Motorrad Austria, VAGABUND created the BMW CE 02 x VAGABUND, a stylish eParkourer based on the…
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BMW
BMW North America realigns communications department
Manfred Grunert, vice president of BMW's government affairs and communications, Americas, recently announced several changes within its corporate communications team.
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Latest News
BMW announces 2024 BMW Motorrad Days Americas
At the event, on- and off-road demo rides on the newest BMW models will be available, including the R 1300…
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Latest Issue
BMW reveals 2024 F motorcycle models
The new F 800 GS, F 900 GS and F 900 GS Adventure models feature a new 895 CC parallel-twin…
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Latest News
BMW R 1300 GS models climb world’s tallest active volcano
Starting from sea level on the Nevado Ojos del Salado, the tallest active volcano in the world, a fleet of…
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Latest News
BMW Motorrad unveils 2024 M 1000 XR and S 1000 XR
The new models offer new features and more horsepower, and are estimated to be available in Q2 of 2024.
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Latest News
BMW Motorrad USA reveals 2024 model updates
The 2024 BMW models include new colors, packages and an Intelligent Emergency Call feature.
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BMW
BMW Motorrad USA renews relationship with California Superbike School
BMW Motorrad USA has renewed its long-established relationship with the California Superbike School. They enter their 13th year of collaboration,…
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Dealers
Lindeco, GlobeScout reveal side cases for BMW ADV bikes
Lindeco Genuine Powersports has revealed the new GlobeScout XPAN+ aluminum side cases for BMW adventure motorcycles. GlobeScout combines expert craftsmanship…
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BMW
Motos America adds Bronstorp as director
According to a LinkedIn post, Christopher Bronstorp, formerly with BMW Motorrad USA, has been named director of Dealer Operations at…
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BMW
Dealer group names former BMW North America exec president
Tasked with rounding out the management team and expanding the company’s network of dealerships under ownership and management, Salt Lake…
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BMW
Dealership uses YouTube for walk around comparison: video
If a picture is worth a thousand words, then what’s a YouTube video worth? CalMoto in Mountain View and Livermore,…
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Dealers
Dealership website lead study released: Pied Piper PSI study
Harley-Davidson dealerships have ranked highest in the recently released 2021 Pied Piper PSI Internet Lead Effectiveness (ILE) Motorcycle/UTV Industry Study,…
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