News
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Distributor gets new name, branding
Tucker Rocky Distributing today introduced the new Tucker, a rebranding of Tucker Rocky that honors the company’s rich heritage and…
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Alta Motors releases the 2019 Redshift EXR
Alta Motors, the leader in high-performance electric motorcycles, today announced the release of its Redshift EXR, with an MSRP of…
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Sea-Doo GTX Limited 300 receives “best of the year” award
BRP was awarded another accolade for the Sea-Doo GTX Limited as the new watercraft was named ‘Ski of the Year’…
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Dealership to celebrate grand opening of all-new store
Dealership managing partner Jeff Carr was last seen by PSB during the Parts Unlimited NVP Product Expo over the winter…
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Kawasaki unveils 2019 ATV/UTV lineup
Kawasaki Motors Corp., U.S.A. today announced its 2019 side-by-side and ATV models, including the new 2019 MULE PRO-MX side-by-side. MULE PRO…
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Kawasaki releases 2019 off-road motorcycle lineup
Kawasaki Motors Corp., U.S.A. today announced its 2019 off-road motorcycle models, including the all-new 2019 KX 450 Motorcycle, which features…
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Yamaha celebrates 30 years of U.S. manufacturing
Yamaha Motor Manufacturing Corporation of America and Yamaha Motor Corp., USA, are celebrating 30 years of U.S. manufacturing at the…
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Z1R releases Range dual sport helmet
From single track to cross country rides, the all-new Z1R Range dual sport helmet is the perfect go anywhere/do anything…
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Honda announces return of Monkey for U.S. market in 2019
American Honda announced that it will be releasing the Monkey and Super Cub C125 ABS models for the 2019 model…
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All-new 2019 Yamaha Wolverine X2 brings $12,699 MSRP (video)
Yamaha Motor Corp., USA, today introduced an all-new adventure-seeking two-seat side-by-side, the 2019 Wolverine X2, offering the best balance of…
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All-new Yamaha Adventure Pro GPS: all you need to know (video)
We’ll call this the frontrunner for accessory of the decade. It does everything except bait the hook/start the campfire/etc. .Official…
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Yamaha’s 2019 side-by-side, ATV lineup features all-new Wolverine X2
Yamaha’s 2019 ATV and side-by-side model lineup, released today, features the all-new Wolverine X2, the enhanced YXZ1000R SS and the…
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UTV manufacturer breaks ground on new facility
The Intimidator Group announced today the construction of a new 200,000 square foot manufacturing facility at its new manufacturing campus…
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PSB seeking to fill Staff Reporter position
Powersports Business is searching for a Staff Reporter to join our editorial department that provides blanket coverage of our industry. Know…
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Harley-Davidson teams up with men’s grooming brand American Crew
Men’s grooming company American Crew is teaming up with Harley-Davidson to craft unique experiences and events for consumers worldwide. Photographer…
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Laconia Motorcycle Week celebrates 95th anniversary
Celebrating its 95th year in 2018, the Laconia Motorcycle Week, an AMA National Heritage Gypsy Tour, features fun, food, music…
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