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U.S. Motorcycle Coaching Association partners with Yamaha riding school

With a shared vision for growing the sport of motorcycling through great coaching, the U.S. Motorcycle Coaching Association (USMCA) and Yamaha Champions Riding School’s (YCRS) ChampSchool have partnered to connect and certify coaches. Many existing sport bike coaches who are seeking USMCA Certification will benefit from the newly formed partnership as ChampSchool will focus on teaching and developing coaches.

“The USMCA is designed to validate the existing coaching network and help new and existing riders more easily find the coach nearest them. The process of building up coaches and training them in different techniques is where a partnership like this can help,” said USMCA executive director Christy LaCurelle. “We are excited to announce this partnership and the opportunity it will bring in developing new coaching prospects.”

“Motorcycle coaching in America is still a bit like the wild west and we are pleased that the formation of the USMCA will formalize and professionalize coaching at all levels,” said Keith Culver, YCRS’s chief operating officer and USMCA coach leader. “We are appreciative that our Champions Certified Coach (3C) program is being recognized as a legitimate path to motorcycle coaching not only for track coaches, but for rider coaches on the street as well.”

"A motorcycle instructor is often the first industry professional a new rider meets," said YCRS CEO Nick Ienatsch. "USMCA's desire to elevate the quality and professionalism of rider coaches is why we are partnered with them. Coaching excellence is key in converting new riders to life-long riders."

The U.S. Motorcycle Coaching Association was created to grow the sport of motorcycling through a nationwide program of quality coaching available for new and returning riders. To find a USMCA Certified Coach near you, visit www.motorcyclecoaching.org.

For more information on the USMCA or become a USMCA Certified Coach, visit www.USMCA.org.

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