Parts Unlimited joins MIC’s RiDE outreach

Parts Unlimited is now supporting the Motorcycle Industry Council’s RiDE outreach initiative with Feld Entertainment, which aims to introduce new generations and their families to the world of powersports during the Monster Jam Series.

Parts Unlimited will provide gear from Thor, Moose Racing and Z1R to help support the initiative, providing a safe way for audiences to take in their new experience.

RiDE programs are slated for Monster Jam Truck events in seven cities across the country. With thousands of square feet of engagement area and hundreds of participants each hour, audiences who are not primarily traditional motorcycle enthusiasts will have an immersive, hands-on powersports experience featuring both two and four wheel products.