After receiving approval from the U.S. Bankruptcy Court in New York, Skip Barber Racing School will sell all its assets and intellectual property to Liquid Asset Partners.
Skip Barber Racing School is one of the largest racing institutions in the world. It has more than 40 years of history providing racing instruction, defensive and high-performance driving classes, amateur and professional racing championships, and corporate entertainment experiences. Its list of alumni includes top racers, business professionals and world famous actors.
While most of the physical assets will be sold in a three-month liquidation sale starting August 29, the iconic brand is available for outright purchase offers or potentially for licensing to regional race schools or tracks that want to grow their race programs. Liquid Asset Partners uses a unique approach to Intellectual Property and values the enormous brand recognition of the Skip Barber Racing School. Other schools and race tracks with instructional programs could add quality and demand to their race programs from the Skip Barber Racing School association.
A three-month liquidation sale will be held in Braselton, Ga., starting August 29. The sale will include hundreds of race cars and high-performance engines, transmissions, and components for Barber formula race cars, Mazda Miata, Porsche 911, Mustang GT, semi-trailers, trucks, fleet equipment, race equipment, memorabilia, and historical vehicles.
“Skip Barber Racing School has built a great track record for over 40 years as the leading race and performance driving school. We feel honored to have this opportunity and are starting to talk to different parties about options for its future,” said Bill Melvin, owner of Liquid Asset Partners. “The demand for Skip Barber Racing School training is very high, and it’s amazing how most men know the Skip Barber Racing School as the best of the best. It just needs the right structure for it to grow for another 40+ years. Licensing to numerous tracks could be an option. Adding the Skip Barber Racing School to any track curriculum would be a huge draw for any local race community, or a national player may emerge to acquire the brand for a national program already in place.”