Dominion Powersports bulks up DX1 platform team

News release

Dominion Powersports Solutions continues to add experienced professionals to its powersports industry staff as it nears the launch of its leading-edge business management platform, DX1.

The new hires join a seasoned team that will lead the dealer implementation process for DX1, the industry’s first end-to-end business management system. The software supports the full spectrum of dealership business and marketing functions from a single launch pad and a central database, creating marked efficiency gains and seamless dealership operations. With five leads already on board, the implementation team is designed to keep both the process and its people close to dealerships for maximum effectiveness and support.

Each of the recent additions to the Dominion Powersports DX1 team has years of experience in successfully implementing dealer management and CRM systems. That includes Gary Alexander and Bridgett Godwin, who have a combined track record of more than 20 years working for leading automotive retail software providers. Alexander and Godwin will be based in Tampa, supporting dealerships throughout Florida and the Southeast.

The new DX1 team also features powersports industry veteran John Fackrell, who brings a wealth of experience in training, dealership accounting and management systems implementation. Having worked at ADP Lightspeed as a training leader and in general management and accounting within the dealership environment, Phoenix-based Fackrell will provide implementation services and training to new DX1 dealerships throughout the Southwest.

Other recent key additions to the DX1 team include Stacy Sewell, who implemented process improvement and management systems for ADP Dealer Services, as well as Bernie Veon, who served in management positions for Dominion Commercial and Dominion Marine Media’s for more than eight years before joining the DX1 team. Sewell will be based in Chicago and Veon in St. Augustine, Fla.

“We’ve added talented professionals from powersports and related industries to ensure dealerships get the support to fully leverage the end-to-end, cutting-edge technology the DX1 business management platform offers,” said Al Jenik, director of customer experience for Dominion Powersports Solutions and chief architect of the DX1 service and support strategy.

Jenik notes the DX1 implementation staff is creating implementation, training and support processes from the dealer point of view, taking each store’s unique needs into account. DX1 support will be extremely hands-on, from on-site installations to quick phone support even on the weekends.

“We are positioned to work with dealerships of all sizes, from smaller, family-run operations to large dealerships across the country,” Jenik said, “and will deliver in-depth training in the format that works best for the dealership, whether on-site or remote.”

The anticipated DX1 system already has begun to appear in dealerships around the country, with an expanded rollout scheduled for the first quarter of 2014.

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